MailerLite vs Omnisend Comparison
Compare MailerLite vs Omnisend features, pricing, and more.
Last updated: November 2026
MailerLite
7.1/10
MailerLite is an email marketing platform for small businesses and creators, combining newsletters, automations, landing pages, sites, forms and digital product sales.
Omnisend
6.8/10
Email, SMS and web push marketing platform for online stores, with prebuilt ecommerce automations, signup forms and segmentation for Shopify, WooCommerce and similar storefronts.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 7.1/10 | 6.8/10 |
| Scalability | 6/10 | 6/10 |
| Ease of Use | 9/10 | 8/10 |
| Customization | 7/10 | 6/10 |
| Security | 6/10 | 5/10 |
| Support | 5/10 | 7/10 |
| Cost | 8/10 | 7/10 |
| Integration | 7/10 | 8/10 |
| Analytics | 6/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $12/mo Comfort | $16/mo Standard |
| Estimated cost for 10 users | $25/mo Power | Free Free |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| SMS Marketing | Not listed | |
| Webinars | Not listed | |
MailerLite vs Omnisend cost by team size
MailerLite and Omnisend cost the same at 1 user; Omnisend costs less from 5 users.
| Team size | MailerLite | Omnisend |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | $25/moPower | FreeFree |
| 10 users | $25/moPower | FreeFree |
| 25 users | $25/moPower | FreeFree |
| 50 users | $25/moPower | FreeFree |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose MailerLite
- Higher Ease of Use score (9/10 vs 8/10)
- Higher Customization score (7/10 vs 6/10)
Why choose Omnisend
- Lower estimated cost for 10 users: Free vs $25/mo
- Higher Support score (7/10 vs 5/10)
- Higher Integration score (8/10 vs 7/10)
- Better fit for e-commerce (10/10 vs 7/10)
Pros & Cons
MailerLite
Pros
- The interface is clean, and reviewers say automations are quick to set up even for first-time users.
- Automations are included even on the free plan.
- Paid plans start at $12 a month, which reviewers say is cheaper than Mailchimp or Constant Contact.
- Native e-commerce integrations with Shopify, WooCommerce and Stripe feed purchase-based automations.
- Reviewers report deliverability ranking first in an independent EmailToolTester test.
Cons
- Many users report accounts suspended or terminated with little warning and difficult appeals.
- Support is email-only on Comfort, and some reviewers say replies are slow.
- The free plan has been cut more than once and now allows only 250 subscribers.
- Prices rise steeply as the list grows, according to a competitor's analysis.
- Reviewers find reporting and segmentation limited for larger companies.
Omnisend
Pros
- The Free plan includes email automation, prebuilt ecommerce workflows, unlimited segmentation, popups and landing pages, which is unusual at no cost.
- Every plan, including Free, comes with 24/7 support and free migration, and recent Shopify reviewers describe smooth moves from Klaviyo with helpful account managers.
- Prebuilt flows for abandoned carts, browse recovery, post-purchase and win-backs can combine email, SMS and web push in one workflow.
- The Shopify app has a 4.7 out of 5 rating from more than 3,200 reviews, with frequent praise for quick setup of forms and campaigns.
- At around 10,000 contacts, published comparisons put Standard at about 132 USD a month, below Klaviyo's comparable price.
Cons
- Since May 2026, new customers can only send SMS on Pro and pay per message with no bundled credits, which raises costs for SMS-heavy stores.
- Advanced reporting is only on Pro, and comparisons rate Omnisend's analytics as less deep than Klaviyo's.
- Prices climb steeply with list size, for example Standard goes from 16 USD at 500 contacts to 132 USD at 10,000, and some reviewers report billing surprises.
- Some merchants report account freezes during compliance reviews, deliverability drops, and slow support when these problems occur.
- Its focus on ecommerce makes it a weak fit for SaaS or service businesses.
Not sold on either?
Frequently Asked Questions
MailerLite scores higher on our Marketing criteria: 7.1/10 against 6.8/10 for Omnisend. The largest gap is in Support: 5/10 for MailerLite and 7/10 for Omnisend.
Omnisend costs less for 10 users: free on its Free plan, against about $25/mo on its Power plan for MailerLite, billed monthly.
Yes, both MailerLite and Omnisend have a free plan.
Omnisend is the better fit for e-commerce: we rate it 10/10 for them, against 7/10 for MailerLite.
