Brevo vs Kajabi Comparison
Compare Brevo vs Kajabi features, pricing, and more.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
Kajabi
5.3/10
All-in-one platform for creators and coaching businesses that sell courses, communities and memberships, with built-in email marketing, funnels, landing pages and checkout.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 5.3/10 |
| Scalability | 7/10 | 6/10 |
| Analytics | 6/10 | 4/10 |
| Cost | 8/10 | 3/10 |
| Customization | 6/10 | 5/10 |
| Ease of Use | 8/10 | 8/10 |
| Integration | 7/10 | 5/10 |
| Security | 7/10 | 5/10 |
| Support | 5/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $9/mo Starter | $179/mo Basic |
| Estimated cost for 10 users | $499/mo Professional | $249/mo Growth |
| Features | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
| SMS Marketing | Not listed | |
Brevo vs Kajabi cost by team size
Brevo costs less at 1 user; Kajabi costs less from 5 to 10 users.
| Team size | Brevo | Kajabi |
|---|---|---|
| 1 user | FreeFree | $179/moBasic |
| 5 users | $499/moProfessional | $249/moGrowth |
| 10 users | $499/moProfessional | $249/moGrowth |
| 25 users | Contact for pricing | $499/moPro |
| 50 users | Contact for pricing | $179/moBasic |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo
- Has a free plan (Kajabi does not)
- Higher Cost score (8/10 vs 3/10)
- Higher Analytics score (6/10 vs 4/10)
- Better fit for marketing teams (7/10 vs 4/10)
- Better fit for enterprise (4/10 vs 2/10)
Why choose Kajabi
- Lower estimated cost for 10 users: $249/mo vs $499/mo
- Higher Support score (7/10 vs 5/10)
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
Kajabi
Pros
- Funnels, landing pages and marketing emails are unlimited on every plan, so sending more does not cost more
- Course, community, website, checkout and email all live in one account, which removes Zapier glue between separate tools
- Email sequences support conditional logic and report revenue per email
- Reviewers rate support well, with 24/7 chat and an active user community
Cons
- The entry plan costs $179 a month, which is high next to Teachable or Thinkific
- Reviewers call the email tools basic, with limited advanced segmentation and limited email reporting
- Platform fees of 0.5% to 2% apply when you use third-party payment providers
- The native integration library is small, so many connections need Zapier
Not sold on either?
Frequently Asked Questions
Brevo scores higher on our Marketing criteria: 6.9/10 against 5.3/10 for Kajabi. The largest gap is in Cost: 8/10 for Brevo and 3/10 for Kajabi.
Kajabi costs less for 10 users: about $249/mo on its Growth plan, against about $499/mo on its Professional plan for Brevo, billed monthly.
Brevo has a free plan; Kajabi does not list one.
Brevo is the better fit for marketing teams: we rate it 7/10 for them, against 4/10 for Kajabi.
