Close vs HubSpot Comparison
Compare Close vs HubSpot features, pricing, and more.
Last updated: November 2026
Close
6.3/10
Sales CRM with built-in calling, email, SMS and AI notes, made for small and growing inside sales teams that do a lot of outreach.
HubSpot
6.9/10
HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.3/10 | 6.9/10 |
| Scalability | 6/10 | 7/10 |
| Analytics | 6/10 | 7/10 |
| Cost | 5/10 | 5/10 |
| Customization | 5/10 | 6/10 |
| Ease of Use | 8/10 | 8/10 |
| Integration | 7/10 | 9/10 |
| Security | 6/10 | 7/10 |
| Support | 8/10 | 6/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $19/user/mo Solo | $20/user/mo Sales Hub Starter |
| Estimated cost for 10 users | $490/mo Essentials | $200/mo Sales Hub Starter |
| Features | ||
| Contact Management | ||
| Lead Management | Not listed | |
| Opportunity Management | ||
| Sales Automation | ||
| Reporting & Analytics | ||
| Integrations | ||
| Mobile Access | ||
| Built-in Calling | ||
| Collaboration | Not listed | |
| Marketing Automation | Not listed | |
| Customer Support Management | Not listed | |
Which One Should You Choose?
Why choose Close
- Higher Support score (8/10 vs 6/10)
Why choose HubSpot
- Has a free plan (Close does not)
- Lower estimated cost for 10 users: $200/mo vs $490/mo
- Higher Integration score (9/10 vs 7/10)
- Higher Scalability score (7/10 vs 6/10)
- Better fit for enterprise (6/10 vs 3/10)
Pros & Cons
Close
Pros
- Calling, email and SMS run inside the CRM, so reps do not need a separate dialer and every conversation is logged on the lead.
- G2 and Capterra reviewers often praise the support team and how quickly reps get comfortable with the interface.
- The Scale tier includes a predictive dialer and live call coaching, which suits high-volume outbound teams.
- The 14-day trial needs no credit card and includes 5 dollars in calling and enrichment credits, and there is a 30-day money-back guarantee.
Cons
- Workflows and the power dialer only start at the Growth tier, which costs 99 dollars per user per month on annual billing.
- Total cost runs well above the seat price once you add carrier calling fees, phone numbers and the Call Assistant add-on.
- Reviewers report limited reporting and customization, which pushes some teams to third-party tools.
- The data model files everything under Leads, which takes new users time to learn, and high-volume teams complain about inbox management.
- There is no free plan, unlike HubSpot.
HubSpot
Pros
- The free CRM has no time limit and covers contacts, deals, tickets, a shared inbox, a reporting dashboard and mobile apps.
- The HubSpot Marketplace lists over 2,000 integrations.
- Sales, marketing and service hubs share one customer database, so teams avoid syncing separate tools.
- G2 reviewers often praise the sales automation and how easy everyday use is.
Cons
- The free tier is now limited to two users and 1,000 contacts.
- Professional and Enterprise tiers require one-time onboarding fees of $1,500 to $7,000, depending on the hub.
- Reviewers report a steep price jump from Starter to Professional, and extra costs from marketing-contact tiers and credits.
- Reviewers cite annual contract lock-in and setup and administration complexity as recurring complaints.
