HubSpot vs Swipe Pages: Complete Comparison (2026)
An in-depth comparison of HubSpot and Swipe Pages to help you choose the right tool for your business.
Last updated: November 2026
HubSpot
6.9/10
HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.
Swipe Pages
6.4/10
Swipe Pages is a drag-and-drop landing page builder with AMP pages, A/B testing, personalization, checkout funnels and client sub-accounts, aimed at agencies, ecommerce and SaaS marketers.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.4/10 |
| Integration | 9/10 | 6/10 |
| Scalability | 7/10 | 6/10 |
| Analytics | 7/10 | 5/10 |
| Cost | 5/10 | 7/10 |
| Customization | 6/10 | 7/10 |
| Ease of Use | 8/10 | 8/10 |
| Security | 7/10 | 4/10 |
| Support | 6/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $20/user/mo Sales Hub Starter | $39/mo Startup |
| Estimated cost for 10 users | $200/mo Sales Hub Starter | $39/mo Startup |
| Features | ||
| A/B Testing | Not listed | |
| Email Marketing | Not listed | |
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
| Webinars | Not listed | |
| More features | ||
| Marketing Automation | Not listed | |
| Built-in Calling | Not listed | |
| Customer Support Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Mobile Access | Not listed | |
HubSpot vs Swipe Pages cost by team size
HubSpot costs less at 1 user; Swipe Pages costs less from 5 users.
| Team size | HubSpot | Swipe Pages |
|---|---|---|
| 1 user | FreeFree | $89/moMarketer |
| 5 users | $100/moSales Hub Starter | $89/moMarketer |
| 10 users | $200/moSales Hub Starter | $39/moStartup |
| 25 users | $500/moSales Hub Starter | $39/moStartup |
| 50 users | $1,000/moSales Hub Starter | $39/moStartup |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose HubSpot
- Has a free plan (Swipe Pages does not)
- Higher Integration score (9/10 vs 6/10)
- Higher Security score (7/10 vs 4/10)
- Better fit for enterprise (6/10 vs 2/10)
- Better fit for small business (9/10 vs 7/10)
Why choose Swipe Pages
- Lower estimated cost for 10 users: $39/mo vs $200/mo
- Higher Cost score (7/10 vs 5/10)
- Higher Customization score (7/10 vs 6/10)
- Better fit for agencies (9/10 vs 7/10)
Pros & Cons
HubSpot
Pros
- The free CRM has no time limit and covers contacts, deals, tickets, a shared inbox, a reporting dashboard and mobile apps.
- The HubSpot Marketplace lists over 2,000 integrations.
- Sales, marketing and service hubs share one customer database, so teams avoid syncing separate tools.
- G2 reviewers often praise the sales automation and how easy everyday use is.
Cons
- The free tier is now limited to two users and 1,000 contacts.
- Professional and Enterprise tiers require one-time onboarding fees of $1,500 to $7,000, depending on the hub.
- Reviewers report a steep price jump from Starter to Professional, and extra costs from marketing-contact tiers and credits.
- Reviewers cite annual contract lock-in and setup and administration complexity as recurring complaints.
Swipe Pages
Pros
- Unlimited pages and funnels on every plan, with limits set by visitors rather than page count
- Reviewers often praise how fast pages load, and AMP pages are supported for mobile traffic
- The Agency plan includes unlimited client sub-accounts, team seats and role-based client access
- Funnels support Stripe, PayPal and Razorpay checkouts with order bumps and upsells
- AI agents build pages, plan funnels and audit live pages for conversion problems
- Highly rated by users, with 4.8 on G2 and 4.9 on Capterra according to the vendor's homepage
Cons
- A/B testing is not included on the entry Startup plan
- Chat and email support is available only on weekdays, and some reviewers say responses are slow
- Reviewers find the template library small, and some want more granular design control
- The homepage does not mention security certifications or compliance standards
- Traffic over the plan cap is billed at 5 USD per extra 5,000 visits
Not sold on either?
Frequently Asked Questions
HubSpot scores higher on our Marketing criteria: 6.9/10 against 6.4/10 for Swipe Pages. The largest gap is in Integration: 9/10 for HubSpot and 6/10 for Swipe Pages.
Swipe Pages costs less for 10 users: about $39/mo on its Startup plan, against about $200/mo on its Sales Hub Starter plan for HubSpot, billed monthly.
HubSpot has a free plan; Swipe Pages does not list one.
HubSpot is the better fit for enterprise: we rate it 6/10 for them, against 2/10 for Swipe Pages.
