HubSpot vs SendX: Complete Comparison (2026)
An in-depth comparison of HubSpot and SendX to help you choose the right tool for your business.
Last updated: November 2026
HubSpot
6.9/10
HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.
SendX
6.2/10
SendX is an email marketing platform for small and growing businesses. It offers campaigns, automation, landing pages, and deliverability tools, priced by contact count.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.2/10 |
| Integration | 9/10 | 6/10 |
| Scalability | 7/10 | 5/10 |
| Analytics | 7/10 | 5/10 |
| Cost | 5/10 | 8/10 |
| Customization | 6/10 | 5/10 |
| Ease of Use | 8/10 | 7/10 |
| Security | 7/10 | 5/10 |
| Support | 6/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $20/user/mo Sales Hub Starter | $10/mo Core |
| Estimated cost for 10 users | $200/mo Sales Hub Starter | $10/mo Core |
| Features | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| Webinars | Not listed | |
| More features | ||
| Marketing Automation | Not listed | |
| Built-in Calling | Not listed | |
| Customer Support Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Mobile Access | Not listed | |
HubSpot vs SendX cost by team size
HubSpot costs less at 1 user; SendX costs less from 5 users.
| Team size | HubSpot | SendX |
|---|---|---|
| 1 user | FreeFree | $10/moCore |
| 5 users | $100/moSales Hub Starter | $10/moCore |
| 10 users | $200/moSales Hub Starter | $10/moCore |
| 25 users | $500/moSales Hub Starter | $10/moCore |
| 50 users | $1,000/moSales Hub Starter | $10/moCore |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose HubSpot
- Has a free plan (SendX does not)
- Higher Integration score (9/10 vs 6/10)
- Higher Scalability score (7/10 vs 5/10)
- Better fit for agencies (7/10 vs 5/10)
- Better fit for marketing teams (8/10 vs 6/10)
Why choose SendX
- Lower estimated cost for 10 users: $10/mo vs $200/mo
- Higher Cost score (8/10 vs 5/10)
- Higher Support score (7/10 vs 6/10)
Pros & Cons
HubSpot
Pros
- The free CRM has no time limit and covers contacts, deals, tickets, a shared inbox, a reporting dashboard and mobile apps.
- The HubSpot Marketplace lists over 2,000 integrations.
- Sales, marketing and service hubs share one customer database, so teams avoid syncing separate tools.
- G2 reviewers often praise the sales automation and how easy everyday use is.
Cons
- The free tier is now limited to two users and 1,000 contacts.
- Professional and Enterprise tiers require one-time onboarding fees of $1,500 to $7,000, depending on the hub.
- Reviewers report a steep price jump from Starter to Professional, and extra costs from marketing-contact tiers and credits.
- Reviewers cite annual contract lock-in and setup and administration complexity as recurring complaints.
SendX
Pros
- Every plan includes unlimited marketing sends, users, and domains, so the bill depends only on contact count.
- Core starts at $10 a month for 1,000 contacts, and annual billing takes 25 percent off.
- Deliverability tooling is broad, with inbox tests, dedicated IPs, list cleaning, warmup, and an AI advisor.
- A/B testing, segmentation, landing pages, and workflows are included on the entry plan.
- Reviewers on G2 and Capterra praise the support team, and every plan includes 24/7 chat and ticket support.
Cons
- SMS is not generally available: bulk SMS is in private beta and SMS in workflows is in beta.
- Reviewers cite limited template variety and basic reporting.
- Some users report slow sends, including one 10,000-contact campaign that took 24 hours.
- Some reviewers say they had trouble cancelling their subscription or deleting their account.
- White label and multi-tenant features, which agencies need, are only on the custom-priced Enterprise plan.
Not sold on either?
Frequently Asked Questions
HubSpot scores higher on our Marketing criteria: 6.9/10 against 6.2/10 for SendX. The largest gap is in Cost: 5/10 for HubSpot and 8/10 for SendX.
SendX costs less for 10 users: about $10/mo on its Core plan, against about $200/mo on its Sales Hub Starter plan for HubSpot, billed monthly.
HubSpot has a free plan; SendX does not list one.
HubSpot is the better fit for agencies: we rate it 7/10 for them, against 5/10 for SendX.
