HubSpot vs Privy: Complete Comparison (2026)
An in-depth comparison of HubSpot and Privy to help you choose the right tool for your business.
Last updated: November 2026
HubSpot
6.9/10
HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.
Privy
6.6/10
Privy is a pop-up, email and SMS marketing tool that helps small ecommerce stores grow subscriber lists and recover sales.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.6/10 |
| Scalability | 7/10 | 5/10 |
| Ease of Use | 8/10 | 8/10 |
| Customization | 6/10 | 7/10 |
| Security | 7/10 | 5/10 |
| Support | 6/10 | 6/10 |
| Cost | 5/10 | 7/10 |
| Integration | 9/10 | 7/10 |
| Analytics | 7/10 | 5/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $20/user/mo Sales Hub Starter | $24/mo Pop-ups & Displays (up to 10,000 page views) |
| Estimated cost for 10 users | $200/mo Sales Hub Starter | $24/mo Pop-ups & Displays (up to 10,000 page views) |
| Features | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
| Webinars | Not listed | |
| More features | ||
| Marketing Automation | Not listed | |
| Built-in Calling | Not listed | |
| Customer Support Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Mobile Access | Not listed | |
HubSpot vs Privy cost by team size
HubSpot costs less at 1 user; Privy costs less from 5 users.
| Team size | HubSpot | Privy |
|---|---|---|
| 1 user | FreeFree | $24/moPop-ups & Displays (up to 10,000 page views) |
| 5 users | $100/moSales Hub Starter | $24/moPop-ups & Displays (up to 10,000 page views) |
| 10 users | $200/moSales Hub Starter | $24/moPop-ups & Displays (up to 10,000 page views) |
| 25 users | $500/moSales Hub Starter | $24/moPop-ups & Displays (up to 10,000 page views) |
| 50 users | $1,000/moSales Hub Starter | $24/moPop-ups & Displays (up to 10,000 page views) |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose HubSpot
- Has a free plan (Privy does not)
- Higher Scalability score (7/10 vs 5/10)
- Higher Security score (7/10 vs 5/10)
- Better fit for enterprise (6/10 vs 3/10)
- Better fit for mid-market (8/10 vs 5/10)
Why choose Privy
- Lower estimated cost for 10 users: $24/mo vs $200/mo
- Higher Cost score (7/10 vs 5/10)
- Higher Customization score (7/10 vs 6/10)
Pros & Cons
HubSpot
Pros
- The free CRM has no time limit and covers contacts, deals, tickets, a shared inbox, a reporting dashboard and mobile apps.
- The HubSpot Marketplace lists over 2,000 integrations.
- Sales, marketing and service hubs share one customer database, so teams avoid syncing separate tools.
- G2 reviewers often praise the sales automation and how easy everyday use is.
Cons
- The free tier is now limited to two users and 1,000 contacts.
- Professional and Enterprise tiers require one-time onboarding fees of $1,500 to $7,000, depending on the hub.
- Reviewers report a steep price jump from Starter to Professional, and extra costs from marketing-contact tiers and credits.
- Reviewers cite annual contract lock-in and setup and administration complexity as recurring complaints.
Privy
Pros
- Email pricing counts only mailable contacts, and sends are unlimited at every tier.
- Pop-up formats such as spin-to-win, exit-intent, quizzes and cart savers are included without extra cost.
- Unused SMS credits roll over, and 250 credits a month are included.
- Wide ecommerce integrations, including Shopify, BigCommerce, Wix, Klaviyo, Mailchimp, Attentive and Recharge.
- A 15-day free trial that does not need a credit card.
Cons
- Merchants report that uninstalling the app does not cancel billing, and some say charges continued on duplicate accounts.
- No annual billing discount is published.
- SMS sending is limited to the US and Canada, with the UK and Australia listed as coming soon.
- When we checked in November 2026, the Shopify App Store listing showed as not currently available.
- Its narrow focus on small ecommerce stores makes it a weak fit for enterprise or B2B marketing.
Not sold on either?
Frequently Asked Questions
HubSpot scores higher on our Marketing criteria: 6.9/10 against 6.6/10 for Privy. The largest gap is in Analytics: 7/10 for HubSpot and 5/10 for Privy.
Privy costs less for 10 users: about $24/mo on its Pop-ups & Displays (up to 10,000 page views) plan, against about $200/mo on its Sales Hub Starter plan for HubSpot, billed monthly.
HubSpot has a free plan; Privy does not list one.
HubSpot is the better fit for enterprise: we rate it 6/10 for them, against 3/10 for Privy.
