HubSpot vs Odoo CRM: Complete Comparison (2026)
An in-depth comparison of HubSpot and Odoo CRM to help you choose the right tool for your business.
Last updated: November 2026
HubSpot
6.9/10
HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.
Odoo CRM
7.1/10
Odoo CRM is a pipeline and lead management app in the Odoo business suite, for small and mid-sized companies that want sales tied to quoting, invoicing and marketing.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 7.1/10 |
| Integration | 9/10 | 8/10 |
| Scalability | 7/10 | 7/10 |
| Analytics | 7/10 | 6/10 |
| Cost | 5/10 | 8/10 |
| Customization | 6/10 | 9/10 |
| Ease of Use | 8/10 | 5/10 |
| Security | 7/10 | 7/10 |
| Support | 6/10 | 5/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $20/user/mo Sales Hub Starter | €31/user/mo Standard |
| Estimated cost for 10 users | $200/mo Sales Hub Starter | Free One App Free |
| Features | ||
| Contact Management | ||
| Sales Automation | ||
| Marketing Automation | ||
| Reporting & Analytics | ||
| Integrations | ||
| Built-in Calling | ||
| Customer Support Management | ||
| Mobile Access | Not listed | |
| Opportunity Management | ||
| Collaboration | Not listed | |
| Lead Management | Not listed | |
Which One Should You Choose?
Why choose HubSpot
- Higher Ease of Use score (8/10 vs 5/10)
- Higher Integration score (9/10 vs 8/10)
Why choose Odoo CRM
- Higher Cost score (8/10 vs 5/10)
- Higher Customization score (9/10 vs 6/10)
Pros & Cons
HubSpot
Pros
- The free CRM has no time limit and covers contacts, deals, tickets, a shared inbox, a reporting dashboard and mobile apps.
- The HubSpot Marketplace lists over 2,000 integrations.
- Sales, marketing and service hubs share one customer database, so teams avoid syncing separate tools.
- G2 reviewers often praise the sales automation and how easy everyday use is.
Cons
- The free tier is now limited to two users and 1,000 contacts.
- Professional and Enterprise tiers require one-time onboarding fees of $1,500 to $7,000, depending on the hub.
- Reviewers report a steep price jump from Starter to Professional, and extra costs from marketing-contact tiers and credits.
- Reviewers cite annual contract lock-in and setup and administration complexity as recurring complaints.
Odoo CRM
Pros
- The free One App plan allows unlimited users on a single app such as CRM.
- Opportunities link natively to Odoo quotations, invoicing, inventory and marketing apps, so the data needs no syncing.
- The built-in Odoo Phone VoIP app places calls from CRM records and logs them automatically.
- Studio, the open-source code base and on-premise hosting allow deep customization.
- Cloud data is encrypted at rest with AES-256, and 14 backups are kept across three data centers.
Cons
- Reviewers say the interface overwhelms new users and that initial setup takes time.
- Studio, the API and multi-company require the more expensive Custom plan.
- Support quality and documentation draw mixed reviews, and some users call the docs outdated.
- Some users report performance issues with large datasets.
- SMS, lead generation and enrichment credits, and partner implementation are billed separately.
