HubSpot vs Metricool: Complete Comparison (2026)
An in-depth comparison of HubSpot and Metricool to help you choose the right tool for your business.
Last updated: November 2026
HubSpot
6.9/10
HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.
Metricool
6.6/10
Spanish social media management platform for scheduling, analytics, competitor tracking, ads monitoring and client reporting, priced by number of brands for creators, SMBs and agencies.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.6/10 |
| Scalability | 7/10 | 7/10 |
| Ease of Use | 8/10 | 7/10 |
| Customization | 6/10 | 6/10 |
| Security | 7/10 | 4/10 |
| Support | 6/10 | 6/10 |
| Cost | 5/10 | 8/10 |
| Integration | 9/10 | 6/10 |
| Analytics | 7/10 | 8/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $20/user/mo Sales Hub Starter | $25/mo Starter (5 brands) |
| Estimated cost for 10 users | $200/mo Sales Hub Starter | Free Free |
| Features | ||
| Competitor Analysis | Not listed | |
| Email Marketing | Not listed | |
| SMS Marketing | Not listed | |
| Social Media Analytics | Not listed | |
| Social Media Scheduling | Not listed | |
| TikTok Analytics | Not listed | |
| More features | ||
| Marketing Automation | Not listed | |
| Built-in Calling | Not listed | |
| Customer Support Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Mobile Access | Not listed | |
HubSpot vs Metricool cost by team size
HubSpot and Metricool cost the same at 1 user; Metricool costs less from 5 users.
| Team size | HubSpot | Metricool |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | $100/moSales Hub Starter | FreeFree |
| 10 users | $200/moSales Hub Starter | FreeFree |
| 25 users | $500/moSales Hub Starter | FreeFree |
| 50 users | $1,000/moSales Hub Starter | FreeFree |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose HubSpot
- Higher Security score (7/10 vs 4/10)
- Higher Integration score (9/10 vs 6/10)
- Better fit for enterprise (6/10 vs 4/10)
Why choose Metricool
- Lower estimated cost for 10 users: Free vs $200/mo
- Higher Cost score (8/10 vs 5/10)
- Higher Analytics score (8/10 vs 7/10)
- Better fit for freelancers (8/10 vs 5/10)
- Better fit for agencies (9/10 vs 7/10)
Pros & Cons
HubSpot
Pros
- The free CRM has no time limit and covers contacts, deals, tickets, a shared inbox, a reporting dashboard and mobile apps.
- The HubSpot Marketplace lists over 2,000 integrations.
- Sales, marketing and service hubs share one customer database, so teams avoid syncing separate tools.
- G2 reviewers often praise the sales automation and how easy everyday use is.
Cons
- The free tier is now limited to two users and 1,000 contacts.
- Professional and Enterprise tiers require one-time onboarding fees of $1,500 to $7,000, depending on the hub.
- Reviewers report a steep price jump from Starter to Professional, and extra costs from marketing-contact tiers and credits.
- Reviewers cite annual contract lock-in and setup and administration complexity as recurring complaints.
Metricool
Pros
- Brand-based pricing lets agencies manage up to 50 clients without per-seat fees.
- Reviewers rate the analytics and automated reports highly, and reports export to PDF and PPT.
- The free plan is usable, with 20 posts a month and 5 competitor profiles.
- Covers a wide range of networks, including Threads, Bluesky, Twitch and Google Business Profile.
- Shows Google, Facebook and TikTok Ads campaigns alongside organic social data.
Cons
- X/Twitter requires a paid add-on on every plan.
- LinkedIn is not available on the free plan, and free analytics history is limited to 30 days.
- Reviewers say content creation and media management are weaker than competitors.
- Support experiences are mixed across review sites.
- The API and Looker Studio connector require the Advanced plan.
Not sold on either?
Why We ViralOur product
Free TikTok analytics for social media teams: see which formats, hooks, and topics get views for any creator or competitor, and turn them into content ideas.
Made by the team behind b stack radar. Shown here because it fits this topic. It is not part of our rankings. How we rank tools
Frequently Asked Questions
HubSpot scores higher on our Marketing criteria: 6.9/10 against 6.6/10 for Metricool. The largest gap is in Cost: 5/10 for HubSpot and 8/10 for Metricool.
Metricool costs less for 10 users: free on its Free plan, against about $200/mo on its Sales Hub Starter plan for HubSpot, billed monthly.
Yes, both HubSpot and Metricool have a free plan.
Metricool is the better fit for freelancers: we rate it 8/10 for them, against 5/10 for HubSpot.
