HubSpot vs Kartra: Complete Comparison (2026)
An in-depth comparison of HubSpot and Kartra to help you choose the right tool for your business.
Last updated: November 2026
HubSpot
6.9/10
HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.
Kartra
5.3/10
All-in-one platform for creators, coaches and online businesses covering funnels, landing pages, email and SMS, checkouts, courses, memberships and affiliate management.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 5.3/10 |
| Integration | 9/10 | 6/10 |
| Scalability | 7/10 | 5/10 |
| Analytics | 7/10 | 6/10 |
| Cost | 5/10 | 4/10 |
| Customization | 6/10 | 6/10 |
| Ease of Use | 8/10 | 5/10 |
| Security | 7/10 | 5/10 |
| Support | 6/10 | 5/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $20/user/mo Sales Hub Starter | $59/mo Essentials |
| Estimated cost for 10 users | $200/mo Sales Hub Starter | $229/mo Growth |
| Features | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
| Webinars | Not listed | |
| More features | ||
| Marketing Automation | Not listed | |
| Built-in Calling | Not listed | |
| Customer Support Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Mobile Access | Not listed | |
HubSpot vs Kartra cost by team size
HubSpot costs less up to 10 users; Kartra costs less from 25 users.
| Team size | HubSpot | Kartra |
|---|---|---|
| 1 user | FreeFree | $119/moStarter |
| 5 users | $100/moSales Hub Starter | $119/moStarter |
| 10 users | $200/moSales Hub Starter | $229/moGrowth |
| 25 users | $500/moSales Hub Starter | $59/moEssentials |
| 50 users | $1,000/moSales Hub Starter | $59/moEssentials |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose HubSpot
- Has a free plan (Kartra does not)
- Lower estimated cost for 10 users: $200/mo vs $229/mo
- Higher Integration score (9/10 vs 6/10)
- Higher Ease of Use score (8/10 vs 5/10)
- Better fit for mid-market (8/10 vs 3/10)
Why choose Kartra
- Better fit for freelancers (7/10 vs 5/10)
Pros & Cons
HubSpot
Pros
- The free CRM has no time limit and covers contacts, deals, tickets, a shared inbox, a reporting dashboard and mobile apps.
- The HubSpot Marketplace lists over 2,000 integrations.
- Sales, marketing and service hubs share one customer database, so teams avoid syncing separate tools.
- G2 reviewers often praise the sales automation and how easy everyday use is.
Cons
- The free tier is now limited to two users and 1,000 contacts.
- Professional and Enterprise tiers require one-time onboarding fees of $1,500 to $7,000, depending on the hub.
- Reviewers report a steep price jump from Starter to Professional, and extra costs from marketing-contact tiers and credits.
- Reviewers cite annual contract lock-in and setup and administration complexity as recurring complaints.
Kartra
Pros
- Funnels, email and SMS, checkouts, courses, memberships, video hosting, help desk and affiliate management all run in one account, which can replace several separate subscriptions.
- Email tools include tags, lists, segmentation, A/B testing and behavior-triggered automations such as abandoned cart emails.
- Checkouts support upsells, downsells, order bumps and subscription management, with Stripe, PayPal, Authorize.net and Braintree as payment options.
- Every plan above Essentials has unlimited emails, pages and products and no Kartra transaction fee.
Cons
- Paid plans start at 59 USD a month, and the entry tier is heavily limited, with 500 contacts, 5 pages, 1 product and a 5% transaction fee.
- Reviewers report a steep learning curve and say the dashboard feels overwhelming for newcomers.
- Support quality is inconsistent in user reviews, with complaints about slow responses and no phone support.
- Page designs are less flexible than WordPress or Webflow, and the course builder is less advanced than course-first platforms.
- Going over your contact limit upgrades your plan automatically and adds a mid-cycle reconciliation fee.
Not sold on either?
Frequently Asked Questions
HubSpot scores higher on our Marketing criteria: 6.9/10 against 5.3/10 for Kartra. The largest gap is in Ease of Use: 8/10 for HubSpot and 5/10 for Kartra.
HubSpot costs less for 10 users: about $200/mo on its Sales Hub Starter plan, against about $229/mo on its Growth plan for Kartra, billed monthly.
HubSpot has a free plan; Kartra does not list one.
HubSpot is the better fit for mid-market: we rate it 8/10 for them, against 3/10 for Kartra.
