EmailOctopus vs HubSpot: Complete Comparison (2026)
An in-depth comparison of EmailOctopus and HubSpot to help you choose the right tool for your business.
Last updated: November 2026
EmailOctopus
5.9/10
EmailOctopus is a low-cost email newsletter and campaign tool for small businesses, creators and nonprofits, with forms, landing pages and basic automations.
HubSpot
6.9/10
HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.9/10 | 6.9/10 |
| Analytics | 3/10 | 7/10 |
| Cost | 9/10 | 5/10 |
| Customization | 4/10 | 6/10 |
| Ease of Use | 8/10 | 8/10 |
| Integration | 4/10 | 9/10 |
| Scalability | 6/10 | 7/10 |
| Security | 5/10 | 7/10 |
| Support | 7/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $10/mo Pro (500 subscribers) | $20/user/mo Sales Hub Starter |
| Estimated cost for 10 users | $10/mo Pro (500 subscribers) | $200/mo Sales Hub Starter |
| Features | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
| Webinars | Not listed | |
| More features | ||
| Marketing Automation | Not listed | |
| Built-in Calling | Not listed | |
| Customer Support Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Mobile Access | Not listed | |
EmailOctopus vs HubSpot cost by team size
EmailOctopus and HubSpot cost the same at 1 user; EmailOctopus costs less from 5 users.
| Team size | EmailOctopus | HubSpot |
|---|---|---|
| 1 user | FreeStarter | FreeFree |
| 5 users | $10/moPro (500 subscribers) | $100/moSales Hub Starter |
| 10 users | $10/moPro (500 subscribers) | $200/moSales Hub Starter |
| 25 users | $10/moPro (500 subscribers) | $500/moSales Hub Starter |
| 50 users | $10/moPro (500 subscribers) | $1,000/moSales Hub Starter |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose EmailOctopus
- Lower estimated cost for 10 users: $10/mo vs $200/mo
- Higher Cost score (9/10 vs 5/10)
- Higher Support score (7/10 vs 6/10)
- Better fit for freelancers (8/10 vs 5/10)
Why choose HubSpot
- Higher Integration score (9/10 vs 4/10)
- Higher Analytics score (7/10 vs 3/10)
- Better fit for agencies (7/10 vs 3/10)
- Better fit for marketing teams (8/10 vs 4/10)
Pros & Cons
EmailOctopus
Pros
- The free plan covers up to 2,500 subscribers and 10,000 emails a month, more than many rivals offer for free.
- Pro pricing is low, starting around $10 a month for 500 subscribers, with a 20 percent lifetime discount for nonprofits.
- Reviewers on Capterra and GetApp say beginners can set it up quickly and the interface is easy to learn.
- Live chat support was fast in testing, connecting in about 40 seconds.
- Pro includes unlimited users, landing pages and forms.
Cons
- There is no built-in A/B testing, and automation triggers are basic, with no abandoned-cart flows.
- Shopify, WooCommerce and most other apps connect only through Zapier or Make, with limited functionality.
- Reporting is basic, with no heatmaps, custom reports or revenue tracking.
- The editor and landing page design controls are limited, with only five landing page templates.
- Contacts that appear in more than one list are counted, and billed, more than once.
HubSpot
Pros
- The free CRM has no time limit and covers contacts, deals, tickets, a shared inbox, a reporting dashboard and mobile apps.
- The HubSpot Marketplace lists over 2,000 integrations.
- Sales, marketing and service hubs share one customer database, so teams avoid syncing separate tools.
- G2 reviewers often praise the sales automation and how easy everyday use is.
Cons
- The free tier is now limited to two users and 1,000 contacts.
- Professional and Enterprise tiers require one-time onboarding fees of $1,500 to $7,000, depending on the hub.
- Reviewers report a steep price jump from Starter to Professional, and extra costs from marketing-contact tiers and credits.
- Reviewers cite annual contract lock-in and setup and administration complexity as recurring complaints.
Not sold on either?
Frequently Asked Questions
HubSpot scores higher on our Marketing criteria: 6.9/10 against 5.9/10 for EmailOctopus. The largest gap is in Integration: 4/10 for EmailOctopus and 9/10 for HubSpot.
EmailOctopus costs less for 10 users: about $10/mo on its Pro (500 subscribers) plan, against about $200/mo on its Sales Hub Starter plan for HubSpot, billed monthly.
Yes, both EmailOctopus and HubSpot have a free plan.
HubSpot is the better fit for agencies: we rate it 7/10 for them, against 3/10 for EmailOctopus.
