Encharge
6/10Behavior-based email marketing automation platform for SaaS and B2B companies, with visual flows, lead scoring, segmentation and CRM sync.
Data last updated November 2026 · Our methodology
Overview
Encharge is a web-based marketing automation tool built mainly for SaaS businesses that want emails driven by what users do in their product. Its core is a visual flow builder where teams set event-based triggers, A/B test flows and broadcasts, segment contacts by behavior, and score leads on engagement. It keeps a contact database with custom fields, tags, company objects and, on Premium, custom objects, but it is not a full sales CRM: there is no deal pipeline, calling or ticketing. Instead it syncs with HubSpot and Salesforce. Pricing depends on subscriber count. Third-party pricing summaries from 2026 list Growth at $99 a month and Premium at $159 a month for up to 2,000 subscribers. Annual billing costs about 20% less, at $79 and $129 a month. Prices rise with list size, and accounts above 50,000 subscribers get custom quotes. Older listings still show $49 and $59, so confirm current prices with Encharge. Growth includes Stripe, Chargebee, Zapier and webhooks. Premium adds HubSpot, Salesforce, Segment, Shopify, WooCommerce, transactional email and API events. There is a 14-day trial and no free plan. It suits startups and SaaS marketing teams running onboarding and lifecycle campaigns. Its main limitations are that it lacks native forms, landing pages and SMS, and its REST API cannot build flows or broadcasts.
Our Rating
Who Encharge is best for
Good fit
It is built for SaaS behavior-based onboarding email, with Stripe and Chargebee integrations.
Its visual flow builder, segmentation and A/B testing are aimed at marketers who don't code.
Reviewers describe it as built for SaaS onboarding and lifecycle email driven by product events.
Less suited
Reviewers call it affordable, though there is no free plan and no native forms or landing pages.
Reviews list agencies among its users, but they have to manage client lists themselves.
- Mid-Market5/10
Lists above 50,000 subscribers and an Enterprise plan are quoted separately.
- Product Teams5/10
Product-usage event triggers support lifecycle messaging.
Shopify and WooCommerce are available only on Premium.
It has no pipeline or deal tools and relies on HubSpot or Salesforce sync for sales work.
Pros & Cons
Pros
- Reviewers repeatedly praise the visual flow builder as easy for non-technical marketers to use for event-triggered campaigns.
- Segmentation and lead scoring based on product usage suit SaaS onboarding and lifecycle email.
- Native Stripe and Chargebee integrations on the entry plan help with billing-driven campaigns.
- Reviewers on Capterra and other sites describe support as responsive, and Growth includes live chat.
Cons
- There are no native forms, landing pages, SMS or push, so those need other tools (SMS runs through your own Twilio account).
- HubSpot, Salesforce, Shopify and transactional email are available only on Premium.
- Reviewers say its reporting is limited compared with some competitors.
- There is no free plan, and 2026 sources list higher prices than older review listings.
- The REST API cannot create flows or broadcasts.
Key Features
Encharge Pricing
Growth
or $948/year (save 20%)
- Live chat support
- Unlimited flows and team members
- Up to 2,000 subscribers at this price
- Advanced segmentation and lead scoring
- Email sends up to 10x the subscriber limit
- Events up to 50x the subscriber limit per month
- Webhooks, Zapier, Stripe and Chargebee integrations
Premium
or $1,548/year (save 19%)
- Slack support
- Transactional emails and API events
- Up to 2,000 subscribers at this price
- Email sends up to 12x the subscriber limit
- Event-based segmentation and custom objects
- Events up to 100x the subscriber limit per month
- HubSpot, Salesforce, Segment, Shopify and WooCommerce integrations
Frequently Asked Questions
There is a 14-day free trial with no credit card required. There is no free plan.
Pricing is based on the number of subscribers. Accounts that go over their limit move up to the next tier automatically, and emails beyond the plan's send allowance cost $100 per 100,000.
No. It stores contacts and company objects and scores leads, but it has no deal pipeline. On Premium, it syncs with HubSpot and Salesforce.
Yes. Third-party pricing summaries put annual billing about 20% below monthly billing.
Yes, through a transactional email API on the Premium plan.
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