Close vs Microsoft Dynamics 365 Sales Comparison
Compare Close vs Microsoft Dynamics 365 Sales features, pricing, and more.
Last updated: November 2026
Close
6.3/10
Sales CRM with built-in calling, email, SMS and AI notes, made for small and growing inside sales teams that do a lot of outreach.
Microsoft Dynamics 365 Sales
6.8/10
Microsoft's sales CRM for managing leads, accounts and opportunities, with Microsoft 365 integration and Copilot AI agents in its higher tiers.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.3/10 | 6.8/10 |
| Scalability | 6/10 | 9/10 |
| Analytics | 6/10 | 8/10 |
| Cost | 5/10 | 3/10 |
| Customization | 5/10 | 9/10 |
| Ease of Use | 8/10 | 4/10 |
| Integration | 7/10 | 9/10 |
| Security | 6/10 | 8/10 |
| Support | 8/10 | 6/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | $19/user/mo Solo | $65/user/mo Sales Professional |
| Estimated cost for 10 users | $490/mo Essentials | $650/mo Sales Professional |
| Features | ||
| Contact Management | ||
| Lead Management | ||
| Opportunity Management | ||
| Sales Automation | ||
| Reporting & Analytics | ||
| Integrations | ||
| Mobile Access | Not listed | |
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
Which One Should You Choose?
Why choose Close
- Lower estimated cost for 10 users: $490/mo vs $650/mo
- Higher Ease of Use score (8/10 vs 4/10)
- Higher Cost score (5/10 vs 3/10)
- Better fit for small business (8/10 vs 3/10)
Why choose Microsoft Dynamics 365 Sales
- Higher Customization score (9/10 vs 5/10)
- Higher Scalability score (9/10 vs 6/10)
- Better fit for enterprise (9/10 vs 3/10)
Pros & Cons
Close
Pros
- Calling, email and SMS run inside the CRM, so reps do not need a separate dialer and every conversation is logged on the lead.
- G2 and Capterra reviewers often praise the support team and how quickly reps get comfortable with the interface.
- The Scale tier includes a predictive dialer and live call coaching, which suits high-volume outbound teams.
- The 14-day trial needs no credit card and includes 5 dollars in calling and enrichment credits, and there is a 30-day money-back guarantee.
Cons
- Workflows and the power dialer only start at the Growth tier, which costs 99 dollars per user per month on annual billing.
- Total cost runs well above the seat price once you add carrier calling fees, phone numbers and the Call Assistant add-on.
- Reviewers report limited reporting and customization, which pushes some teams to third-party tools.
- The data model files everything under Leads, which takes new users time to learn, and high-volume teams complain about inbox management.
- There is no free plan, unlike HubSpot.
Microsoft Dynamics 365 Sales
Pros
- Works natively with Microsoft 365 and the Dynamics 365 and Power Platform stack, which suits firms that already run on Microsoft.
- Deep customization and automation, which reviewers often name as a key strength.
- Copilot features and prebuilt AI agents are included from the Enterprise tier, and Premium bundles 1,000 Copilot Credits per user each month.
- Flexible licensing, including attach licenses for existing Dynamics 365 users and device licenses for shared machines.
Cons
- Steep learning curve, the most common complaint in G2 reviews (3.8/5 average from about 1,600 reviews).
- Setup and customization are complex for non-technical users and usually need an admin or partner.
- Advanced features and AI capacity cost extra, and Premium more than doubles the per-user price of Professional.
- The Professional tier has limited customization, which pushes many buyers to the $105 Enterprise tier.
