Salesloft vs Zoho CRM Comparison

Why choose Salesloft

• Higher Ease of Use score (8/10 vs 6/10)
• Higher Analytics score (8/10 vs 7/10)
• Better fit for enterprise (8/10 vs 6/10)

Z

Why choose Zoho CRM

• Has a free plan (Salesloft does not)
• Higher Cost score (8/10 vs 3/10)
• Higher Customization score (8/10 vs 7/10)
• Better fit for small business (8/10 vs 3/10)
• Better fit for startups (7/10 vs 3/10)

Salesloft

Pros

• G2 reviewers score its interface well for ease of use (8.8) and ease of setup (8.5), ahead of Outreach on both.
• The Rhythm AI engine turns intent and engagement signals into a single prioritized daily task list for reps.
• Built-in call recording and conversation intelligence can remove the need for a separate tool such as Gong.
• Reviewers describe its Salesforce integration as deep and mature.
• Since the Clari merger, it can combine engagement with Clari Forecast and pipeline inspection in one platform.
• It holds SOC 2 Type 2, ISO 27001 and ISO 27701 certifications.

Cons

• Salesloft publishes no prices, and third-party estimates suggest high per-seat costs on annual contracts with 5 to 8 percent escalators.
• The dialer is click-to-call only with no power dialer, and it is often an extra-cost add-on.
• Users report duplicate records, broken reports and sync delays with the HubSpot integration.
• Reviewers describe slower support and reduced account management after the acquisitions.
• It is not a standalone CRM, so a separate Salesforce or HubSpot license is still required.
• The 2025 Drift OAuth breach and the sunset of Drift have raised concerns about vendor stability.

Z

Zoho CRM

Pros

• The free edition supports 3 users with mobile apps and basic workflows, so very small teams can use it at no cost.
• Annual billing for Standard costs about 14 USD per user per month, which is low for a CRM that includes forecasting and built-in calling.
• Reviewers praise how closely it works with other Zoho apps such as Desk, Campaigns and Analytics.
• Admins can heavily customize it with custom modules, Blueprint processes, widgets and custom functions.

Cons

• Monthly billing costs roughly 25 to 52 percent more per seat than annual billing.
• Reviewers report a learning curve, especially when building workflow automation.
• Advanced automation often needs developers or custom functions.
• Reviews often mention slow or limited customer support and occasional sluggish performance.
• Zia AI is only included from the Enterprise edition up.