Close vs Optimove: Complete Comparison (2026)
An in-depth comparison of Close and Optimove to help you choose the right tool for your business.
Last updated: November 2026
Close
6.3/10
Sales CRM with built-in calling, email, SMS and AI notes, made for small and growing inside sales teams that do a lot of outreach.
Optimove
6.9/10
Optimove is an AI-driven CRM marketing platform for consumer brands, built on a customer data platform and offering multichannel journey orchestration, segmentation and personalization.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.3/10 | 6.9/10 |
| Customization | 5/10 | 8/10 |
| Analytics | 6/10 | 8/10 |
| Integration | 7/10 | 8/10 |
| Support | 8/10 | 8/10 |
| Ease of Use | 8/10 | 6/10 |
| Security | 6/10 | 8/10 |
| Cost | 5/10 | 3/10 |
| Scalability | 6/10 | 9/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | $19/user/mo Solo | Contact for pricing |
| Estimated cost for 10 users | $490/mo Essentials | Contact for pricing |
| Features | ||
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Contact Management | Not listed | |
| Integrations | Not listed | |
| Lead Management | Not listed | |
| Mobile Access | Not listed | |
| Opportunity Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Sales Automation | Not listed | |
| More features | ||
| SMS Marketing | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
Close vs Optimove cost by team size
| Team size | Close | Optimove |
|---|---|---|
| 1 user | $19/moSolo | Contact for pricing |
| 5 users | $245/moEssentials | Contact for pricing |
| 10 users | $490/moEssentials | Contact for pricing |
| 25 users | $1,225/moEssentials | Contact for pricing |
| 50 users | $2,450/moEssentials | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Close
- Higher Ease of Use score (8/10 vs 6/10)
- Higher Cost score (5/10 vs 3/10)
- Better fit for small business (8/10 vs 2/10)
- Better fit for freelancers (6/10 vs 1/10)
Why choose Optimove
- Higher Customization score (8/10 vs 5/10)
- Higher Scalability score (9/10 vs 6/10)
- Better fit for enterprise (9/10 vs 3/10)
Pros & Cons
Close
Pros
- Calling, email and SMS run inside the CRM, so reps do not need a separate dialer and every conversation is logged on the lead.
- G2 and Capterra reviewers often praise the support team and how quickly reps get comfortable with the interface.
- The Scale tier includes a predictive dialer and live call coaching, which suits high-volume outbound teams.
- The 14-day trial needs no credit card and includes 5 dollars in calling and enrichment credits, and there is a 30-day money-back guarantee.
Cons
- Workflows and the power dialer only start at the Growth tier, which costs 99 dollars per user per month on annual billing.
- Total cost runs well above the seat price once you add carrier calling fees, phone numbers and the Call Assistant add-on.
- Reviewers report limited reporting and customization, which pushes some teams to third-party tools.
- The data model files everything under Leads, which takes new users time to learn, and high-volume teams complain about inbox management.
- There is no free plan, unlike HubSpot.
Optimove
Pros
- Native delivery across email, SMS, WhatsApp, mobile push, in-app and web channels, with audience sync to major ad networks.
- Every client gets a dedicated, industry-specialized customer success manager plus 24/7 technical support, and reviewers praise the support team.
- More than 150 out-of-the-box connectors plus APIs and ETL for data warehouses and e-commerce systems.
- Holds ISO 27001 and SOC 2 Type II, with encryption at rest and in transit and PII masking.
- A proven track record in iGaming and retail, where Kaizen Gaming scaled to more than 400 recurring plans.
Cons
- No public pricing or free trial, so buyers have to book a demo to get a quote.
- G2 reviewers often cite a steep learning curve and a complicated interface.
- Reviewers describe the initial setup and some integrations as complex and time-consuming.
- Some reviewers report slow performance, including a reporting area that loads slowly.
- Reporting is snapshot-based rather than fully flexible business intelligence.
Not sold on either?
Frequently Asked Questions
Optimove scores higher on our CRM criteria: 6.9/10 against 6.3/10 for Close. The largest gap is in Customization: 5/10 for Close and 8/10 for Optimove.
No, neither Close nor Optimove lists a free plan.
Optimove is the better fit for enterprise: we rate it 9/10 for them, against 3/10 for Close.
