Close vs Salesforce Sales Cloud Comparison
Compare Close vs Salesforce Sales Cloud features, pricing, and more.
Last updated: November 2026
Close
6.3/10
Sales CRM with built-in calling, email, SMS and AI notes, made for small and growing inside sales teams that do a lot of outreach.
Salesforce Sales Cloud
7.2/10
Salesforce Sales Cloud is a cloud CRM for managing leads, opportunities, forecasts and sales workflows, sold in editions from a free two-user suite to enterprise AI bundles.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.3/10 | 7.2/10 |
| Scalability | 6/10 | 10/10 |
| Analytics | 6/10 | 9/10 |
| Cost | 5/10 | 2/10 |
| Customization | 5/10 | 10/10 |
| Ease of Use | 8/10 | 4/10 |
| Integration | 7/10 | 10/10 |
| Security | 6/10 | 9/10 |
| Support | 8/10 | 6/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $19/user/mo Solo | $25/user/mo Starter Suite |
| Estimated cost for 10 users | $490/mo Essentials | $250/mo Starter Suite |
| Features | ||
| Contact Management | ||
| Lead Management | ||
| Opportunity Management | ||
| Sales Automation | ||
| Reporting & Analytics | ||
| Integrations | ||
| Mobile Access | ||
| Built-in Calling | ||
| Collaboration | ||
| Customer Support Management | Not listed | |
| Marketing Automation | Not listed | |
Which One Should You Choose?
Why choose Close
- Higher Ease of Use score (8/10 vs 4/10)
- Higher Cost score (5/10 vs 2/10)
- Better fit for startups (8/10 vs 4/10)
- Better fit for small business (8/10 vs 5/10)
Why choose Salesforce Sales Cloud
- Has a free plan (Close does not)
- Lower estimated cost for 10 users: $250/mo vs $490/mo
- Higher Customization score (10/10 vs 5/10)
- Higher Scalability score (10/10 vs 6/10)
- Better fit for enterprise (10/10 vs 3/10)
Pros & Cons
Close
Pros
- Calling, email and SMS run inside the CRM, so reps do not need a separate dialer and every conversation is logged on the lead.
- G2 and Capterra reviewers often praise the support team and how quickly reps get comfortable with the interface.
- The Scale tier includes a predictive dialer and live call coaching, which suits high-volume outbound teams.
- The 14-day trial needs no credit card and includes 5 dollars in calling and enrichment credits, and there is a 30-day money-back guarantee.
Cons
- Workflows and the power dialer only start at the Growth tier, which costs 99 dollars per user per month on annual billing.
- Total cost runs well above the seat price once you add carrier calling fees, phone numbers and the Call Assistant add-on.
- Reviewers report limited reporting and customization, which pushes some teams to third-party tools.
- The data model files everything under Leads, which takes new users time to learn, and high-volume teams complain about inbox management.
- There is no free plan, unlike HubSpot.
Salesforce Sales Cloud
Pros
- AgentExchange (formerly AppExchange) and built-in Slack integration give it the widest ecosystem of add-on apps and connectors among CRMs.
- Admins can tailor objects, Flow automation and dashboards in great depth, and reviewers on Capterra and SoftwareFinder repeatedly praise its customization and reporting.
- It scales from a free two-user suite to enterprise editions with sandboxes, high API allowances and security tooling such as Security Center and Data Detect.
- Agentforce AI is built in, with prospecting agents, pipeline forecasting insights and call coaching added in the Winter 27 release.
- Gartner has named it a Leader in CRM Sales Platforms for 20 years in a row, according to Salesforce.
Cons
- List prices rose again in September 2026. Core costs $195 and Advanced $395 per user per month, roughly 11 and 13 percent above the Enterprise and Unlimited editions they replaced.
- Many capabilities are paid extras, including API access on Pro, Agentforce, Sales Dialer and Revenue Intelligence, so the real budget is well above the entry price.
- Pro Suite and higher editions require annual contracts, and analysts note that downgrading mid-contract is difficult.
- Reviewers say small businesses often need an in-house admin or paid partners to run it, and that they use only a fraction of the features they pay for.
- Capterra gives it 4.0 out of 5 for ease of use, and G2 reviewers cite a steep learning curve for new users.
