Close vs Zoho CRM Comparison
Compare Close vs Zoho CRM features, pricing, and more.
Last updated: November 2026
Close
6.3/10
Sales CRM with built-in calling, email, SMS and AI notes, made for small and growing inside sales teams that do a lot of outreach.
Zoho CRM
7.2/10
Cloud CRM from Zoho for small and mid-sized sales teams, with a free plan for 3 users and four paid per-user editions.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.3/10 | 7.2/10 |
| Scalability | 6/10 | 7/10 |
| Analytics | 6/10 | 7/10 |
| Cost | 5/10 | 8/10 |
| Customization | 5/10 | 8/10 |
| Ease of Use | 8/10 | 6/10 |
| Integration | 7/10 | 8/10 |
| Security | 6/10 | 7/10 |
| Support | 8/10 | 5/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $19/user/mo Solo | $20/user/mo Standard |
| Estimated cost for 10 users | $490/mo Essentials | $200/mo Standard |
| Features | ||
| Contact Management | ||
| Lead Management | ||
| Opportunity Management | ||
| Sales Automation | ||
| Reporting & Analytics | ||
| Integrations | ||
| Mobile Access | ||
| Built-in Calling | ||
| Collaboration | ||
Which One Should You Choose?
Why choose Close
- Higher Support score (8/10 vs 5/10)
- Higher Ease of Use score (8/10 vs 6/10)
Why choose Zoho CRM
- Has a free plan (Close does not)
- Lower estimated cost for 10 users: $200/mo vs $490/mo
- Higher Cost score (8/10 vs 5/10)
- Higher Customization score (8/10 vs 5/10)
- Better fit for enterprise (6/10 vs 3/10)
Pros & Cons
Close
Pros
- Calling, email and SMS run inside the CRM, so reps do not need a separate dialer and every conversation is logged on the lead.
- G2 and Capterra reviewers often praise the support team and how quickly reps get comfortable with the interface.
- The Scale tier includes a predictive dialer and live call coaching, which suits high-volume outbound teams.
- The 14-day trial needs no credit card and includes 5 dollars in calling and enrichment credits, and there is a 30-day money-back guarantee.
Cons
- Workflows and the power dialer only start at the Growth tier, which costs 99 dollars per user per month on annual billing.
- Total cost runs well above the seat price once you add carrier calling fees, phone numbers and the Call Assistant add-on.
- Reviewers report limited reporting and customization, which pushes some teams to third-party tools.
- The data model files everything under Leads, which takes new users time to learn, and high-volume teams complain about inbox management.
- There is no free plan, unlike HubSpot.
Zoho CRM
Pros
- The free edition supports 3 users with mobile apps and basic workflows, so very small teams can use it at no cost.
- Annual billing for Standard costs about 14 USD per user per month, which is low for a CRM that includes forecasting and built-in calling.
- Reviewers praise how closely it works with other Zoho apps such as Desk, Campaigns and Analytics.
- Admins can heavily customize it with custom modules, Blueprint processes, widgets and custom functions.
Cons
- Monthly billing costs roughly 25 to 52 percent more per seat than annual billing.
- Reviewers report a learning curve, especially when building workflow automation.
- Advanced automation often needs developers or custom functions.
- Reviews often mention slow or limited customer support and occasional sluggish performance.
- Zia AI is only included from the Enterprise edition up.
