Agile CRM vs Ortto: Complete Comparison (2026)
An in-depth comparison of Agile CRM and Ortto to help you choose the right tool for your business.
Last updated: November 2026
Agile CRM
5.7/10
Agile CRM is a low-cost CRM for small businesses that combines contact and deal management, marketing automation, telephony and a helpdesk.
Ortto
6.7/10
Ortto is a marketing automation platform with a built-in customer data platform for journeys, email, SMS, push, analytics and support, aimed at growing B2B and B2C companies.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.7/10 | 6.7/10 |
| Analytics | 4/10 | 6/10 |
| Cost | 8/10 | 4/10 |
| Customization | 6/10 | 6/10 |
| Ease of Use | 5/10 | 8/10 |
| Integration | 6/10 | 8/10 |
| Scalability | 4/10 | 7/10 |
| Security | 5/10 | 8/10 |
| Support | 5/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $15/user/mo Starter | Contact for pricing |
| Estimated cost for 10 users | Free Free | Contact for pricing |
| Features | ||
| Built-in Calling | Not listed | |
| Contact Management | Not listed | |
| Customer Support Management | Not listed | |
| Integrations | Not listed | |
| Lead Management | Not listed | |
| Marketing Automation | Not listed | |
| Mobile Access | Not listed | |
| Opportunity Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Sales Automation | Not listed | |
| More features | ||
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
Agile CRM vs Ortto cost by team size
| Team size | Agile CRM | Ortto |
|---|---|---|
| 1 user | FreeFree | Contact for pricing |
| 5 users | FreeFree | Contact for pricing |
| 10 users | FreeFree | Contact for pricing |
| 25 users | $375/moStarter | Contact for pricing |
| 50 users | $750/moStarter | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Agile CRM
- Has a free plan (Ortto does not)
- Higher Cost score (8/10 vs 4/10)
- Better fit for freelancers (6/10 vs 2/10)
- Better fit for small business (8/10 vs 5/10)
Why choose Ortto
- Higher Ease of Use score (8/10 vs 5/10)
- Higher Scalability score (7/10 vs 4/10)
- Better fit for enterprise (6/10 vs 2/10)
- Better fit for mid-market (8/10 vs 4/10)
Pros & Cons
Agile CRM
Pros
- The free plan allows up to 10 users and 1,000 contacts, which is generous for a small team trying out a CRM.
- Sales, marketing automation and helpdesk tickets share one contact record, so small businesses do not need separate tools.
- Native connectors cover Shopify, WooCommerce, Magento, Stripe, Twilio and RingCentral, and a REST API is available.
- Reviewers on G2 and Capterra rate it about 4 out of 5 and often praise the number of features for the price.
Cons
- Starter allows only three integrations and five automations, so many teams must move to Regular, which costs several times more.
- The low advertised prices require a longer commitment, and monthly billing is much higher.
- Reviewers describe a dated, cluttered interface that can load slowly.
- Reporting is basic, with no forecasting or multi-touch attribution.
- Support quality is inconsistent. Phone support is only available in business hours, and some users report slow responses and trouble getting refunds.
Ortto
Pros
- A built-in customer data platform feeds journeys, so SaaS teams can trigger campaigns from product data without buying a separate CDP.
- One platform covers email, SMS, push, in-app messaging, forms and live chat.
- Strong security and compliance: SSO, audit logs, ISO 27001, SOC 2, HIPAA, and a choice of EU, US or Australian data hosting.
- G2 reviewers often praise responsive support and the efficiency of data integrations.
Cons
- Price rises quickly with contact count, and reviewers say smaller businesses struggle to justify it.
- Landing pages, transactional messaging and webhooks require the Professional plan or higher.
- Reviewers say custom dashboards and attribution reporting are less flexible than they need.
- SMS costs extra on top of the subscription, through phone number rental and credit blocks.
Not sold on either?
Frequently Asked Questions
Ortto scores higher on our CRM criteria: 6.7/10 against 5.7/10 for Agile CRM. The largest gap is in Cost: 8/10 for Agile CRM and 4/10 for Ortto.
Agile CRM has a free plan; Ortto does not list one.
Ortto is the better fit for enterprise: we rate it 6/10 for them, against 2/10 for Agile CRM.
