ActiveCampaign vs Efficy CRM: Complete Comparison (2026)
An in-depth comparison of ActiveCampaign and Efficy CRM to help you choose the right tool for your business.
Last updated: November 2026
ActiveCampaign
6.5/10
Marketing automation platform with email, SMS and WhatsApp campaigns plus optional deal-pipeline CRM add-ons, aimed at small and mid-sized businesses.
Efficy CRM
6.3/10
Efficy is a Brussels-made CRM suite for sales, marketing and customer service, aimed at mid-sized and larger European organisations needing customization and GDPR-focused data handling.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 6.3/10 |
| Ease of Use | 6/10 | 6/10 |
| Customization | 7/10 | 8/10 |
| Integration | 8/10 | 5/10 |
| Scalability | 7/10 | 7/10 |
| Analytics | 6/10 | 6/10 |
| Security | 7/10 | 7/10 |
| Support | 6/10 | 7/10 |
| Cost | 5/10 | 5/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | Contact for pricing | €69/user/mo Core Essentials |
| Estimated cost for 10 users | Contact for pricing | €690/mo Core Essentials |
| Features | ||
| Contact Management | ||
| Integrations | ||
| Lead Management | ||
| Marketing Automation | ||
| Mobile Access | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Collaboration | Not listed | |
| Customer Support Management | Not listed | |
ActiveCampaign vs Efficy CRM cost by team size
| Team size | ActiveCampaign | Efficy CRM |
|---|---|---|
| 1 user | Contact for pricing | €69/moCore Essentials |
| 5 users | Contact for pricing | €345/moCore Essentials |
| 10 users | Contact for pricing | €690/moCore Essentials |
| 25 users | Contact for pricing | €1,725/moCore Essentials |
| 50 users | Contact for pricing | €3,450/moCore Essentials |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose ActiveCampaign
- Higher Integration score (8/10 vs 5/10)
- Better fit for freelancers (6/10 vs 2/10)
- Better fit for small business (8/10 vs 5/10)
Why choose Efficy CRM
- Higher Customization score (8/10 vs 7/10)
- Higher Support score (7/10 vs 6/10)
- Better fit for sales teams (8/10 vs 5/10)
- Better fit for enterprise (7/10 vs 5/10)
Pros & Cons
ActiveCampaign
Pros
- Every plan, including Starter, has multi-step automation and AI campaign builders, so small teams can run nurture sequences cheaply.
- Pro adds predictive sending, conditional content and attribution tracking at a list price of about 79 USD a month for 1,000 contacts on annual billing.
- Enterprise covers compliance-heavy buyers with SSO, HIPAA support, custom objects and a Salesforce integration.
- Review sites rate it highly, at about 4.4 on G2 from around 14,700 reviews and 4.6 on Capterra.
- iOS and Android apps let users create and manage deals, assign tasks and log calls on the go.
Cons
- Pricing is tied to contact count and rises sharply as lists grow, and there is no permanent free plan.
- Deal pipelines and inbox sales email cost extra through CRM add-ons, which adds a lot to the total cost for sales teams.
- Starter allows only 5 actions per automation and 1 user, and it has no landing pages.
- Reviewers often mention a steep learning curve and slow support on lower tiers.
- Reporting customisation is limited, and deals cannot be exported without the API.
Efficy CRM
Pros
- The data model is highly configurable, so entities can be linked into a full 360-degree customer view.
- GDPR compliance is built in, and some products offer in-country data hosting, which suits European and public-sector buyers.
- Reviewers often call support responsive and helpful.
- The mobile app gives field sales staff opportunities, calling, business card scanning and offline use.
- Marketing automation is available from Efficy's own Apsis platform.
Cons
- There are fewer ready-made third-party integrations than at the large US CRM vendors.
- Advanced customization and implementation often need help from Efficy or a partner.
- Some users find the interface dated and the learning curve steep.
- Prices are not fully transparent, and third-party sites list different figures and tiers.
- The mobile app does not have the full desktop feature set.
Not sold on either?
Frequently Asked Questions
ActiveCampaign scores higher on our CRM criteria: 6.5/10 against 6.3/10 for Efficy CRM. The largest gap is in Integration: 8/10 for ActiveCampaign and 5/10 for Efficy CRM.
No, neither ActiveCampaign nor Efficy CRM lists a free plan.
ActiveCampaign is the better fit for freelancers: we rate it 6/10 for them, against 2/10 for Efficy CRM.
