ActiveCampaign vs GetResponse Comparison

Why choose ActiveCampaign

• Higher Scalability score (7/10 vs 6/10)
• Higher Customization score (7/10 vs 6/10)
• Better fit for marketing teams (9/10 vs 6/10)
• Better fit for mid-market (7/10 vs 5/10)

Why choose GetResponse

• Has a free plan (ActiveCampaign does not)
• Higher Cost score (7/10 vs 5/10)
• Higher Ease of Use score (7/10 vs 6/10)

ActiveCampaign

Pros

• Every plan, including Starter, has multi-step automation and AI campaign builders, so small teams can run nurture sequences cheaply.
• Pro adds predictive sending, conditional content and attribution tracking at a list price of about 79 USD a month for 1,000 contacts on annual billing.
• Enterprise covers compliance-heavy buyers with SSO, HIPAA support, custom objects and a Salesforce integration.
• Review sites rate it highly, at about 4.4 on G2 from around 14,700 reviews and 4.6 on Capterra.
• iOS and Android apps let users create and manage deals, assign tasks and log calls on the go.

Cons

• Pricing is tied to contact count and rises sharply as lists grow, and there is no permanent free plan.
• Deal pipelines and inbox sales email cost extra through CRM add-ons, which adds a lot to the total cost for sales teams.
• Starter allows only 5 actions per automation and 1 user, and it has no landing pages.
• Reviewers often mention a steep learning curve and slow support on lower tiers.
• Reporting customisation is limited, and deals cannot be exported without the API.

GetResponse

Pros

• Every paid plan includes unlimited email sends plus landing pages, forms and popups, so even Starter users can capture leads without a separate tool.
• The Creator plan bundles webinar hosting and a course creator with email, which reviewers rate as good value for creators selling content.
• Segmentation is flexible, with multi-segment targeting and Shopify tag syncing available from the Marketer plan.
• Security basics include custom DKIM on all plans, two-factor authentication and GDPR tools.

Cons

• Prices rise steeply with list size. In EUR, Starter goes from 16 per month at 1,000 contacts to 469 at 100,000, and G2 reviewers often call it expensive.
• Starter allows only one automation workflow, and abandoned cart and segmentation require Marketer or higher.
• Reviewers describe the landing page and form builders as fiddly, and the email editor and automation builder as dated in places.
• Phone support and SMS are reserved for the quote-only Enterprise tier, and some reviewers report slow support and billing disputes.
• Webinar recording storage is limited, at 3 hours on Creator.