ActiveCampaign vs Brevo Comparison
Compare ActiveCampaign vs Brevo features, pricing, and more.
Last updated: November 2026
ActiveCampaign
6.5/10
Marketing automation platform with email, SMS and WhatsApp campaigns plus optional deal-pipeline CRM add-ons, aimed at small and mid-sized businesses.
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 6.9/10 |
| Ease of Use | 6/10 | 8/10 |
| Customization | 7/10 | 6/10 |
| Integration | 8/10 | 7/10 |
| Scalability | 7/10 | 7/10 |
| Analytics | 6/10 | 6/10 |
| Security | 7/10 | 7/10 |
| Support | 6/10 | 5/10 |
| Cost | 5/10 | 8/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | Contact for pricing | $9/mo Starter |
| Estimated cost for 10 users | Contact for pricing | $499/mo Professional |
| Features | ||
| Mobile Access | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Lead Management | Not listed | |
| Sales Automation | Not listed | |
| Marketing Automation | Not listed | |
| Reporting & Analytics | Not listed | |
| Integrations | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
| A/B Testing | Not listed | |
Which One Should You Choose?
Why choose ActiveCampaign
- Higher Customization score (7/10 vs 6/10)
- Higher Integration score (8/10 vs 7/10)
- Better fit for marketing teams (9/10 vs 7/10)
Why choose Brevo
- Has a free plan (ActiveCampaign does not)
- Higher Cost score (8/10 vs 5/10)
- Higher Ease of Use score (8/10 vs 6/10)
Pros & Cons
ActiveCampaign
Pros
- Every plan, including Starter, has multi-step automation and AI campaign builders, so small teams can run nurture sequences cheaply.
- Pro adds predictive sending, conditional content and attribution tracking at a list price of about 79 USD a month for 1,000 contacts on annual billing.
- Enterprise covers compliance-heavy buyers with SSO, HIPAA support, custom objects and a Salesforce integration.
- Review sites rate it highly, at about 4.4 on G2 from around 14,700 reviews and 4.6 on Capterra.
- iOS and Android apps let users create and manage deals, assign tasks and log calls on the go.
Cons
- Pricing is tied to contact count and rises sharply as lists grow, and there is no permanent free plan.
- Deal pipelines and inbox sales email cost extra through CRM add-ons, which adds a lot to the total cost for sales teams.
- Starter allows only 5 actions per automation and 1 user, and it has no landing pages.
- Reviewers often mention a steep learning curve and slow support on lower tiers.
- Reporting customisation is limited, and deals cannot be exported without the API.
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
