ActiveCampaign vs Omnisend Comparison
Compare ActiveCampaign vs Omnisend features, pricing, and more.
Last updated: November 2026
ActiveCampaign
6.5/10
Marketing automation platform with email, SMS and WhatsApp campaigns plus optional deal-pipeline CRM add-ons, aimed at small and mid-sized businesses.
Omnisend
6.8/10
Email, SMS and web push marketing platform for online stores, with prebuilt ecommerce automations, signup forms and segmentation for Shopify, WooCommerce and similar storefronts.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 6.8/10 |
| Scalability | 7/10 | 6/10 |
| Analytics | 6/10 | 6/10 |
| Cost | 5/10 | 7/10 |
| Customization | 7/10 | 6/10 |
| Ease of Use | 6/10 | 8/10 |
| Integration | 8/10 | 8/10 |
| Security | 7/10 | 5/10 |
| Support | 6/10 | 7/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | Contact for pricing | $16/mo Standard |
| Estimated cost for 10 users | Contact for pricing | Free Free |
| Features | ||
| Mobile Access | Not listed | |
| Opportunity Management | Not listed | |
| Contact Management | Not listed | |
| Lead Management | Not listed | |
| Sales Automation | Not listed | |
| Marketing Automation | Not listed | |
| Reporting & Analytics | Not listed | |
| Integrations | Not listed | |
| Email Marketing | Not listed | |
| SMS Marketing | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
| Webinars | Not listed | |
Which One Should You Choose?
Why choose ActiveCampaign
- Higher Security score (7/10 vs 5/10)
- Higher Scalability score (7/10 vs 6/10)
- Better fit for marketing teams (9/10 vs 7/10)
Why choose Omnisend
- Has a free plan (ActiveCampaign does not)
- Higher Cost score (7/10 vs 5/10)
- Higher Ease of Use score (8/10 vs 6/10)
Pros & Cons
ActiveCampaign
Pros
- Every plan, including Starter, has multi-step automation and AI campaign builders, so small teams can run nurture sequences cheaply.
- Pro adds predictive sending, conditional content and attribution tracking at a list price of about 79 USD a month for 1,000 contacts on annual billing.
- Enterprise covers compliance-heavy buyers with SSO, HIPAA support, custom objects and a Salesforce integration.
- Review sites rate it highly, at about 4.4 on G2 from around 14,700 reviews and 4.6 on Capterra.
- iOS and Android apps let users create and manage deals, assign tasks and log calls on the go.
Cons
- Pricing is tied to contact count and rises sharply as lists grow, and there is no permanent free plan.
- Deal pipelines and inbox sales email cost extra through CRM add-ons, which adds a lot to the total cost for sales teams.
- Starter allows only 5 actions per automation and 1 user, and it has no landing pages.
- Reviewers often mention a steep learning curve and slow support on lower tiers.
- Reporting customisation is limited, and deals cannot be exported without the API.
Omnisend
Pros
- The Free plan includes email automation, prebuilt ecommerce workflows, unlimited segmentation, popups and landing pages, which is unusual at no cost.
- Every plan, including Free, comes with 24/7 support and free migration, and recent Shopify reviewers describe smooth moves from Klaviyo with helpful account managers.
- Prebuilt flows for abandoned carts, browse recovery, post-purchase and win-backs can combine email, SMS and web push in one workflow.
- The Shopify app has a 4.7 out of 5 rating from more than 3,200 reviews, with frequent praise for quick setup of forms and campaigns.
- At around 10,000 contacts, published comparisons put Standard at about 132 USD a month, below Klaviyo's comparable price.
Cons
- Since May 2026, new customers can only send SMS on Pro and pay per message with no bundled credits, which raises costs for SMS-heavy stores.
- Advanced reporting is only on Pro, and comparisons rate Omnisend's analytics as less deep than Klaviyo's.
- Prices climb steeply with list size, for example Standard goes from 16 USD at 500 contacts to 132 USD at 10,000, and some reviewers report billing surprises.
- Some merchants report account freezes during compliance reviews, deliverability drops, and slow support when these problems occur.
- Its focus on ecommerce makes it a weak fit for SaaS or service businesses.
