Sendy
6/10Self-hosted email newsletter software that sends campaigns through Amazon SES for a one-time license fee, aimed at cost-conscious businesses and agencies.
Data last updated November 2026 · Our methodology
Overview
Sendy is a PHP and MySQL application that you install on your own web server. It sends newsletters and autoresponder emails through Amazon Simple Email Service (SES). Native support also exists for SendGrid, Mailjet and Elastic Email. Instead of a monthly subscription, you pay a one-time $69 license for one installation domain. Updates within a major version are free. Sending costs are billed separately by Amazon at about $1 per 10,000 emails, which is why the product appeals to anyone with a large list. An AI Assistant bundle costs $39 and an optional installation service costs $79. Features include lists with custom fields, single or double opt-in, condition-based segments, drip and date-based autoresponders, and drag-and-drop, WYSIWYG and HTML editors. It also handles bounces and complaints automatically and offers rules and webhooks. A brands feature lets agencies run separate clients with their own logins and sending limits from one installation. Integrations include Zapier, WordPress plugins, Magento, Joomla and an API. Sendy suits technical small businesses, agencies and publishers who are comfortable managing hosting, DNS and an AWS account. Its main limitation is that you own the setup, upkeep and troubleshooting. Reviewers also describe the automation as basic, with no branching on opens or clicks, and say the reporting and interface feel dated.
Our Rating
Who Sendy is best for
Good fit
The brands feature gives clients their own logins, sending limits and billing from one installation.
Reviews say small businesses use it to cut recurring email platform costs, provided someone can handle setup.
Self-hosted on PHP and MySQL with Amazon SES, which suits technical users comfortable managing hosting and AWS.
The one-time license is affordable, but setup requires technical comfort.
Low costs at high volume suit technical teams, though automation is basic.
Less suited
It has a Magento integration, but automation is basic.
Non-technical marketers find the SES setup and the limited automation and analytics restrictive.
- Mid-Market4/10
Cheap sending suits large lists, but basic automation and email-only support limit larger teams.
It has no vendor-hosted service, SLA or advanced automation.
Pros & Cons
Pros
- A one-time $69 license replaces monthly fees that grow with list size.
- Sending through Amazon SES costs roughly $1 to $1.60 per 10,000 emails, which reviewers say saves heavy senders a lot of money.
- The brands feature lets agencies manage multiple clients with separate logins and per-brand sending limits.
- Subscriber data stays on your own server.
- It includes condition-based segments, drip autoresponders, automatic bounce and complaint handling, and webhooks.
Cons
- Setup requires a PHP and MySQL host, DNS records and Amazon SES verification, which non-developers find hard.
- Automation is basic, with no branching on opens or clicks, so complex workflows need Zapier.
- Reviewers call the analytics basic and the interface dated.
- Support is email-based and reported as inconsistent, and you handle your own updates and hosting.
- New SES accounts start in a sandbox with daily sending limits until AWS approves an increase.
Key Features
Not included
- Webinars
- SMS Marketing
Sendy Pricing
Sendy license
- Free updates within a major version
- One-time fee of $69, no subscription
- Unlimited brands, lists and subscribers
- One installation domain; any From address
- Email sending billed separately by Amazon SES
Frequently Asked Questions
The license is a one-time $69 for one installation domain. Amazon SES bills sending separately at about $1.60 per 10,000 emails, according to the vendor. You also pay for your own hosting.
No free plan was found. The vendor promises a refund if the software does not work out for you.
You need web hosting with PHP and MySQL or MariaDB, plus an Amazon SES account. You can also send through SendGrid, Mailjet or Elastic Email.
Yes. Brands let you create separate client accounts with their own logins, privileges and sending limits.
Updates within the same major version, such as 7.x, are free. A new major version may require a new purchase.
Sendy has an API, Zapier support, WordPress plugins and third-party integrations for Magento and Joomla.
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