MoEngage

MoEngage is a customer engagement platform built for consumer brands with large mobile and web audiences. Marketers can build segments from user attributes, behaviour, RFM and affinity data. They then reach those users through mobile push, web push, email, SMS, in-app and on-site messages, and synced Facebook and Google Ads audiences. A flow builder handles multi-step journeys and supports A/B branches, conditional splits and versioning. Intelligence features tune send times and content. The company says it serves more than 1,350 consumer brands and handles over a trillion messages a month, so it is aimed at high-volume B2C apps rather than small newsletter senders. Pricing is not published. There are two plans, Growth and Enterprise, both quoted by sales and priced on Monthly Tracked Users. Several capabilities cost extra, including WhatsApp and other connected channels, landing pages, predictions, product analytics, warehouse segments, Personalize, and the Merlin AI agents. The platform connects to ad networks, data warehouses and webhooks. Its security credentials are strong: SOC 2 Type 2, ISO 27001:2022, CSA STAR Level 2, and a third-party HIPAA assessment. Reviewers praise the automation and the measurable retention gains. Their main complaints are cost, confusing onboarding and documentation, complex integrations, and limited custom reporting. The add-on model also makes total cost hard to predict until you talk to sales.