Later
5.6/10Later is a social media scheduling and analytics platform, with a Link in Bio tool, for brands, creators and small marketing teams.
Data last updated November 2026 · Our methodology
Overview
Later started in Vancouver as Latergramme, one of the first Instagram scheduling tools. It is now a social media management suite. You plan posts on a visual drag-and-drop calendar with an Instagram grid preview and publish to Instagram, TikTok, Facebook, LinkedIn, Pinterest, Threads, YouTube and Snapchat. It also includes best-time-to-post suggestions, a media library with UGC collection, a Linkin.bio landing page, AI caption credits, and a social inbox and approval workflows on the higher plans. Pricing is organised around social sets. A social set is a group of up to eight profiles, one per network. Starter costs $18.75 a month billed yearly and includes one set, one user and 30 posts per profile. Growth costs $37.50 and includes two sets, two users and 180 posts. Scale costs $82.50 and includes six sets, four users, unlimited posts, competitive benchmarking, brand mentions and Meta Ads analytics. Monthly billing costs about 25 percent more. Extra sets, users and AI credits can be added only on Growth and Scale. Every plan has a 14-day trial. Integrations are modest. Linkin.bio connects to Mailchimp and Google Analytics, but there is no official Zapier app or documented public API. Influencer marketing from the Mavrck merger is sold separately on a quote basis. The main drawbacks are commercial. Many Trustpilot reviews complain about auto-renewals, refusals of refunds and slow support. X/Twitter support was removed in 2025, and Google Business Profile publishing is not available. Later suits Instagram- and TikTok-focused creators, small businesses and lean social teams better than large enterprises.
Our Rating
Who Later is best for
Good fit
Later was built around visual Instagram and TikTok planning, a grid preview and Link in Bio.
Low entry pricing and a simple calendar suit owners who run their own social accounts.
Linkin.bio and visual Instagram selling suit product brands.
Growth and Scale add approvals, a social inbox and roles, but there are few seats per plan.
Less suited
Social sets and shareable calendars help, but costs grow quickly as you add sets for each client.
The plans have few users and limited integrations, with no documented public API.
Pros & Cons
Pros
- The visual calendar with an Instagram grid preview makes it easy for visual brands and creators to plan a feed.
- Pricing is public and the entry plan is low, with a 14-day trial on every plan.
- The built-in Linkin.bio page connects to Mailchimp and Google Analytics.
- Scale adds competitive benchmarking, brand mentions and Meta Ads analytics.
- Covers 8 networks, including TikTok, Threads, Pinterest and Snapchat.
Cons
- Many Trustpilot complaints describe auto-renewals, refused refunds and slow support.
- X/Twitter scheduling and analytics were removed in 2025.
- Starter is capped at 30 posts per profile and cannot take add-ons.
- No official Zapier app and no documented public API.
- Competitor benchmarking and custom reports are available only on Scale.
- Users report accounts disconnecting and occasional failed posts.
Key Features
Not included
- Webinars
- SMS Marketing
Later Pricing
Starter
or $225/year (save 25%)
- 1 user
- No add-ons
- Link in Bio
- 3 months of analytics
- 5 AI credits per month
- 1 social set (8 profiles)
- 30 posts per profile per month
- Best time to post for Instagram, Facebook and TikTok
Growth
or $450/year (save 25%)
- 2 users
- Social inbox
- UGC collection
- 1 year of analytics
- 180 posts per profile
- 50 AI credits per month
- 2 social sets (16 profiles)
- Custom roles and permissions
- Internal and external approvals
Scale
or $990/year (save 25%)
- 4 users
- Unlimited posts
- Custom analytics
- Priority support
- Meta Ads analytics
- 2 years of analytics
- 100 AI credits per month
- Competitive benchmarking
- Brand health and mentions
- 6 social sets (48 profiles)
Frequently Asked Questions
Yes. All plans include a 14-day free trial.
Yearly billing gives 25 percent off, which Later describes as three months free.
Reviewers report that plans are non-refundable, renew automatically and can only be cancelled from a desktop browser.
No. X support was removed in 2025. Supported networks are Instagram, TikTok, Facebook, LinkedIn, Pinterest, Threads, YouTube and Snapchat.
Later was acquired by the US influencer marketing company Mavrck in 2022. Later continued to run as its own business unit, and the two companies merged into one business in 2024.
Reviewers found no official Zapier app and no documented public API. Linkin.bio connects to Mailchimp and Google Analytics.
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