Iconosquare
7/10Iconosquare is an analytics-focused social media management platform for brands and agencies to schedule posts, track performance, monitor competitors and report results.
Data last updated November 2026 · Our methodology
Overview
Iconosquare is a French social media management tool that started in 2011 as Statigram, an Instagram statistics tool. It now covers Instagram, TikTok, Facebook, LinkedIn, X, Threads, Pinterest and YouTube. Analytics is still the core of the product. Users get drag-and-drop dashboards, more than 100 metrics, and automated PDF or spreadsheet reports. There is also an AI analyst called Uma. Around that core sit scheduling and publishing, a unified inbox for comments, DMs and mentions, and on higher plans competitor, hashtag and trend monitoring. It suits small marketing teams, agencies and multi-location brands that need to show clients or managers what works. Pricing is tiered by number of profiles, users and monthly post volume, and prices are listed in euros. The tiers are a Free plan, Starter from 9 euros a month, Launch from 33 euros, Scale from 69 euros for 3 users and up to 20 profiles, and a Custom plan from 116 euros with white-label reports and unlimited users. Annual billing works out to two months free. Paid plans come with a 14-day trial that needs no card. Integrations include Slack, Zapier, Dropbox, OneDrive and Adobe Express, plus an MCP connector that lets AI assistants read analytics data. The platform says it is GDPR compliant, and its parent group states ISO 27001 certification with EU data hosting. Positive group acquired Iconosquare in May 2026. The main limitations are recurring social account disconnections that can interrupt publishing and data collection, LinkedIn and X analytics that are shallower than Instagram's, and only one user below the Scale plan.
Our Rating
Who Iconosquare is best for
Good fit
Built around social analytics, publishing, approval workflows and a unified inbox.
Multi-profile plans, automated client reports and white-label reporting on Custom are aimed at agencies.
Dashboards and scheduled reports help marketers prove social performance.
A free plan and a low-cost Starter tier make it accessible, though reviewers find higher tiers pricey.
Less suited
Custom plan exists, but the small vendor and limited integrations make it less suited to large enterprises.
Pros & Cons
Pros
- Analytics depth is the standout, with drag-and-drop dashboards, 100+ metrics and long Instagram history.
- Automated scheduled reports save agencies and marketers time on monthly client reporting.
- Entry pricing is low, with a free plan and Starter from 9 euros per month billed yearly.
- 14-day trial without a credit card and self-serve cancellation.
- EU-based vendor stating GDPR compliance, with ISO 27001 and EU hosting at group level.
Cons
- Reviewers repeatedly report social accounts disconnecting and occasional failed auto-publishing.
- Metrics sometimes differ from native Instagram or Meta numbers.
- LinkedIn and X analytics are shallower than Instagram and Facebook coverage.
- Only one user until the Scale plan; white-label reports are limited to Custom.
- No native CRM or Google Analytics connector.
Key Features
Iconosquare Pricing
Free
- 1 user
- 2 social profiles
- 1 month of analytics history
- 10 posts per month per profile
- Scheduling and standard analytics
Starter
or €108/year (save 25%)
- 1 user
- Custom dashboards
- 30 posts per month
- 1 year of analytics history
- Uma AI Analyst and AI content tools
- 3 profiles at this price (5 profiles from 15 euros per month billed yearly)
Launch
or €396/year (save 15%)
- 1 user
- 5 profiles
- Automated reports
- 100 posts per month
- X publishing and analytics
- Unified inbox for comments, DMs and mentions
Scale
or €828/year (save 17%)
- 3 users
- Unlimited posts
- Post approval workflows
- 2 years of analytics history
- Campaign and paid performance tracking
- Competitor, hashtag and trend monitoring
- 5 profiles at this price (10 profiles 119, 15 profiles 169, 20 profiles 219 euros per month billed yearly)
Custom
or €1,392/year (save 17%)
- White-label reporting
- Unlimited posts and groups
- Onboarding and dedicated support
- Starting price, quoted via sales
- Up to unlimited profiles and users
Frequently Asked Questions
Yes. Paid plans have a 14-day trial with no credit card, after which the account drops to the Free plan, which supports 2 profiles and 10 posts per month per profile.
Instagram, TikTok, Facebook, LinkedIn, X, Threads, Pinterest and YouTube. X is available from the Launch plan upward.
Annual billing equals two months free, for example Launch costs 33 euros per month billed yearly versus about 39 euros monthly.
Yes, competitor, hashtag and trend monitoring is included from the Scale plan.
Slack, Zapier, Dropbox, OneDrive and Adobe Express, plus an MCP connector for AI assistants such as Claude, ChatGPT and Gemini.
Iconosquare states it is fully EU GDPR compliant, and its parent Positive group states ISO 27001 certification with data hosted in the EU.
It was acquired by the French Positive group in May 2026 and continues to operate independently for now.
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