Exolyt
5.7/10Exolyt is a TikTok analytics and social listening platform that brands, agencies and researchers use to track accounts, hashtags, sounds, influencers and sentiment.
Data last updated November 2026 · Our methodology
Overview
Exolyt is a Helsinki-based analytics platform built only for TikTok. It tracks TikTok accounts, hashtags and sounds, and teams use it to benchmark competitors, monitor influencer campaigns and run social listening projects. Higher tiers add sentiment analysis of comments, video transcriptions, age and gender audience analytics, and an influencer database. It suits brands, social media agencies and market researchers whose marketing depends heavily on TikTok. It does not publish or schedule posts, and it is not a general social media management suite. Pricing is a flat subscription per workspace, not per seat, and every plan allows 10 team members. The pricing page lists prices in SEK, excluding VAT. Basic is free, with one tracked account, hashtag and sound, daily data updates and 7 days of chart history. Essentials costs SEK 2,800 per month, or SEK 2,300 per month on annual billing. It covers 50 tracked items of each type, 10 influencer campaigns, 3 listening projects and 90 days of history. Advanced costs SEK 6,800 per month, or SEK 5,600 per month annually. It covers 300 tracked items of each type, 100 campaigns, 15 listening projects, data updates six times a day and at least a year of history. Enterprise plans with custom limits are quoted by the sales team. There is no minimum term, and payments go through Paddle. For integrations, Exolyt offers CSV exports with monthly credits plus Google Sheets and Airtable sync. Google Sheets is listed as an extra-cost add-on on some plans. Exolyt says it holds an ISO certification and runs a trust center. Its main limitation is that it covers a single platform, so teams that need Instagram, YouTube or cross-channel reporting will need another tool.
Our Rating
Who Exolyt is best for
Good fit
Exolyt names agencies as a core user, and campaign tracking across up to 300 accounts suits teams managing several clients.
It gives TikTok-focused social teams deep account, hashtag, sound and sentiment analytics.
It supports competitor benchmarking, influencer marketing and market research on TikTok.
Less suited
The free plan helps creators, but paid tiers are priced for businesses.
Paid plans start at about SEK 2,300 per month, which is high for small budgets.
Pros & Cons
Pros
- Analyzes TikTok in depth across accounts, hashtags, sounds and influencer campaigns, with sentiment analysis of comments.
- Every plan includes 10 team members at no extra cost, rather than charging per seat.
- A free tier and a trial without a credit card let buyers test the product before paying.
- Monthly plans have no minimum term and can be cancelled at any time.
- The vendor cites ISO certification, independently audited encrypted storage and a public trust center.
Cons
- It covers TikTok only, so cross-platform reporting needs another tool.
- It has no post scheduling or publishing features.
- Advanced features cost thousands of SEK per month, which a G2 reviewer described as enterprise-level pricing.
- Metrics depend on TikTok's data access, which can change over time.
- There are few independent user reviews, and the G2 rating rests on only about six reviews.
Key Features
Not included
- SMS Marketing
- Social Media Scheduling
- Email Marketing
Exolyt Pricing
Basic
- 10 team members
- 1 influencer campaign
- 7 days of chart history
- Data updated once a day
- 100 CSV credits per month
- Limited viewing and monitoring
- 1 tracked account, hashtag and sound
Essentials
or SEK 27,600/year (save 18%)
- 10 team members
- 10 influencer campaigns
- 90 days of chart history
- Data updated twice a day
- 500K CSV credits per month
- 3 social listening projects
- Chat support and an onboarding call
- 50 tracked accounts, hashtags and sounds
- Country analytics, industry insights and video comments
Advanced
or SEK 67,200/year (save 18%)
- 10 team members
- 100 influencer campaigns
- 1M CSV credits per month
- Data updated 6 times a day
- 15 social listening projects
- At least 1 year of chart history
- 300 tracked accounts, hashtags and sounds
- Age and gender analytics, influencer database, sentiment analysis and video transcriptions
Frequently Asked Questions
Yes. There is a permanent free Basic plan, and paid plans can be trialled without a credit card.
No. Plans are flat-rate and each includes 10 team members.
Yes. Subscriptions can be cancelled at any time, and annual billing gives a discount of roughly 18 to 20 percent.
It focuses on TikTok only.
You can export to CSV using monthly credits, and sync to Google Sheets and Airtable. Google Sheets may cost extra on some plans.
Major credit cards, PayPal, and invoice on request. Payments are processed by Paddle.
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