lemlist vs Zapier Comparison
Compare lemlist vs Zapier features, pricing, and more.
Last updated: November 2026
lemlist
6.5/10
lemlist is a multichannel sales outreach platform that automates personalized cold email, LinkedIn, phone and SMS sequences for sales teams, agencies and startups.
Zapier
7.2/10
Zapier is a no-code automation platform that connects thousands of business apps and adds AI steps, agents, and chatbots to workflows for teams of any size.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 7.2/10 |
| Integration | 8/10 | 10/10 |
| Analytics | 4/10 | 6/10 |
| Customization | 8/10 | 7/10 |
| Ease of Use | 7/10 | 9/10 |
| Support | 7/10 | 6/10 |
| Cost | 5/10 | 4/10 |
| Scalability | 6/10 | 7/10 |
| Security | 5/10 | 8/10 |
| Output Quality | Not listed | 7/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $69/mo Email | $30/mo Professional |
| Estimated cost for 10 users | $69/mo Email | $104/mo Team |
| Features | ||
| AI Agents | Not listed | |
| API Access | Not listed | |
| Chatbots | Not listed | |
| Enterprise Controls | Not listed | |
| Private Deployment | Not listed | |
| Text Generation | Not listed | |
| Workflow Automation | Not listed | |
| More features | ||
| Marketing Automation | Not listed | |
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Lead Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Mobile Access | Not listed | |
lemlist vs Zapier cost by team size
Zapier costs less at 1 user; lemlist costs less from 5 to 25 users.
| Team size | lemlist | Zapier |
|---|---|---|
| 1 user | $69/moEmail | FreeFree |
| 5 users | $69/moEmail | $104/moTeam |
| 10 users | $69/moEmail | $104/moTeam |
| 25 users | $69/moEmail | $104/moTeam |
| 50 users | $69/moEmail | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose lemlist
- Lower estimated cost for 10 users: $69/mo vs $104/mo
- Higher Customization score (8/10 vs 7/10)
- Higher Support score (7/10 vs 6/10)
- Better fit for sales teams (9/10 vs 7/10)
Why choose Zapier
- Has a free plan (lemlist does not)
- Higher Security score (8/10 vs 5/10)
- Higher Integration score (10/10 vs 8/10)
- Better fit for marketing teams (8/10 vs 5/10)
- Better fit for small business (9/10 vs 7/10)
Pros & Cons
lemlist
Pros
- Image and video personalization are frequently praised in G2 reviews as stronger than in rival tools.
- A single sequence can run across email, LinkedIn, SMS, WhatsApp and calls.
- Two-way sync with HubSpot and Salesforce, plus connectors for Pipedrive, Attio, Close, Zoho, Zapier, Make and n8n.
- Warm-up, a 650M+ contact database and AI message agents come bundled into the plans.
- G2 rates it 4.6/5 from about 1,345 reviews, and reviewers often call support responsive.
Cons
- Costs climb with seats, extra senders, credits and add-ons, which is the second most common complaint in reviews.
- Reporting is described as basic, and there is no mobile app.
- Some users report a learning curve, a heavy interface and clunky contact handling across campaigns.
- Some Reddit and Trustpilot users report deliverability drops and billing or cancellation disputes.
- It is not a full CRM: there is no deal pipeline or support ticketing, so most teams still need a separate CRM.
Zapier
Pros
- Its app catalog is the largest among automation tools, which reviewers single out as unmatched.
- Non-technical users can build simple two- or three-step workflows quickly from templates or Copilot prompts.
- Agents, chatbots, and AI steps sit alongside existing workflows, so you do not need a second platform for AI.
- Holds a SOC 2 Type II attestation and SOC 3 report, with SAML SSO and audit logs from the Team plan.
Cons
- Every action step uses a task, so multi-step and high-volume workflows get expensive quickly.
- Overage on monthly plans is charged at 2.5 times the base task rate.
- The free plan allows only two-step Zaps and lacks filters and AI by Zapier.
- There is no self-hosted or private deployment option, unlike n8n or Activepieces.
- Users report complaints about billing, refunds, and an all-day outage in October 2025.
Not sold on either?
Frequently Asked Questions
Zapier scores higher on our AI Software criteria: 7.2/10 against 6.5/10 for lemlist. The largest gap is in Security: 5/10 for lemlist and 8/10 for Zapier.
Lemlist costs less for 10 users: about $69/mo on its Email plan, against about $104/mo on its Team plan for Zapier, billed monthly.
Zapier has a free plan; lemlist does not list one.
Zapier is the better fit for marketing teams: we rate it 8/10 for them, against 5/10 for lemlist.
