lemlist vs Semrush: Complete Comparison (2026)
An in-depth comparison of lemlist and Semrush to help you choose the right tool for your business.
Last updated: November 2026
lemlist
6.5/10
lemlist is a multichannel sales outreach platform that automates personalized cold email, LinkedIn, phone and SMS sequences for sales teams, agencies and startups.
Semrush
6.3/10
Semrush is an SEO and AI search visibility platform for marketing teams and agencies, covering keyword research, site audits, rank tracking and competitor analysis.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 6.3/10 |
| Analytics | 4/10 | 9/10 |
| Cost | 5/10 | 3/10 |
| Customization | 8/10 | 7/10 |
| Ease of Use | 7/10 | 6/10 |
| Integration | 8/10 | 7/10 |
| Scalability | 6/10 | 8/10 |
| Security | 5/10 | 7/10 |
| Support | 7/10 | 6/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $69/mo Email | $139/mo SEO |
| Estimated cost for 10 users | $69/mo Email | Free Free |
| Features | ||
| Marketing Automation | Not listed | |
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Lead Management | Not listed | |
| Integrations | Not listed | |
| Sales Automation | Not listed | |
| Contact Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Mobile Access | Not listed | |
| A/B Testing | Not listed | |
lemlist vs Semrush cost by team size
Semrush costs less at every team size we checked.
| Team size | lemlist | Semrush |
|---|---|---|
| 1 user | $69/moEmail | FreeFree |
| 5 users | $69/moEmail | FreeFree |
| 10 users | $69/moEmail | FreeFree |
| 25 users | $69/moEmail | FreeFree |
| 50 users | $69/moEmail | FreeFree |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose lemlist
- Higher Cost score (5/10 vs 3/10)
- Higher Customization score (8/10 vs 7/10)
- Better fit for startups (8/10 vs 5/10)
- Better fit for small business (7/10 vs 5/10)
Why choose Semrush
- Has a free plan (lemlist does not)
- Lower estimated cost for 10 users: Free vs $69/mo
- Higher Analytics score (9/10 vs 4/10)
- Higher Scalability score (8/10 vs 6/10)
- Better fit for marketing teams (9/10 vs 5/10)
Pros & Cons
lemlist
Pros
- Image and video personalization are frequently praised in G2 reviews as stronger than in rival tools.
- A single sequence can run across email, LinkedIn, SMS, WhatsApp and calls.
- Two-way sync with HubSpot and Salesforce, plus connectors for Pipedrive, Attio, Close, Zoho, Zapier, Make and n8n.
- Warm-up, a 650M+ contact database and AI message agents come bundled into the plans.
- G2 rates it 4.6/5 from about 1,345 reviews, and reviewers often call support responsive.
Cons
- Costs climb with seats, extra senders, credits and add-ons, which is the second most common complaint in reviews.
- Reporting is described as basic, and there is no mobile app.
- Some users report a learning curve, a heavy interface and clunky contact handling across campaigns.
- Some Reddit and Trustpilot users report deliverability drops and billing or cancellation disputes.
- It is not a full CRM: there is no deal pipeline or support ticketing, so most teams still need a separate CRM.
Semrush
Pros
- Very large keyword database, cited at 26.8 billion keywords across 142 country databases, with intent tagging and clustering.
- One subscription covers SEO, PPC research, content, link outreach and AI search visibility tracking.
- Daily report limits do not use a credit system, and reviewers find them more generous than Ahrefs at similar prices.
- A free plan and a 7-day trial on paid plans let buyers test it before committing.
- Integrates with Google Search Console, Google Analytics, Looker Studio, Zapier and Make, with MCP access from the Starter plan.
- SplitSignal runs SEO split tests that compare page groups and estimate the effect of on-page changes on organic clicks.
Cons
- Each plan includes only one user, and extra seats start at 45 dollars a month, so team costs rise quickly.
- Many users complain about two-step cancellation and billing disputes, and Trustpilot scores are around 1.6 to 2.1.
- Monthly plans are not refunded, and the one-time refund covers only annual plans within 7 days.
- The dense interface shows tools your plan does not include, and beginners face a learning curve.
- Historical data requires Pro+, and full API access requires the custom Advanced plan.
- Traffic and volume figures are estimates and can differ from Google Search Console for low-volume keywords.
Not sold on either?
Frequently Asked Questions
Lemlist scores higher on our AI Software criteria: 6.5/10 against 6.3/10 for Semrush. The largest gap is in Analytics: 4/10 for lemlist and 9/10 for Semrush.
Semrush costs less for 10 users: free on its Free plan, against about $69/mo on its Email plan for lemlist, billed monthly.
Semrush has a free plan; lemlist does not list one.
Semrush is the better fit for marketing teams: we rate it 9/10 for them, against 5/10 for lemlist.
