Semrush
6.3/10Semrush is an SEO and AI search visibility platform for marketing teams and agencies, covering keyword research, site audits, rank tracking and competitor analysis.
Data last updated November 2026 · Our methodology
Overview
Semrush is an online visibility suite for SEO and search marketing. It covers keyword research, site audits, daily rank tracking, backlink and competitor analysis, PPC research and content tools. It now also tracks how often a brand appears in AI assistant answers. Reviewers cite its keyword database of about 26.8 billion keywords across 142 country databases. Semrush Enterprise adds site crawling at scale, Report Studio, and SEO split testing through SplitSignal. Adobe completed its roughly 1.9 billion dollar acquisition of Semrush in April 2026. The current plans are grouped as SEO plus AI Search. A free plan allows 10 reports per day and one demo project. The SEO plan costs 139 dollars a month for 5 websites and 500 daily tracked keywords. Starter costs 199 dollars and adds 50 daily AI prompts. Pro+ costs 299 dollars for 15 websites, 1,500 keywords and historical data. Advanced is quoted after a demo. Annual billing lowers each plan by about 16 percent. Each plan includes one user, and extra seats start at 45 dollars a month. Semrush connects to Google Search Console, Google Analytics, Looker Studio, Zapier and Make, and it offers MCP access for AI assistants. Full API access is limited to the Advanced plan. Semrush suits agencies and in-house marketing teams that manage several sites. Its main drawback is cost combined with billing friction. Seats and add-ons push the price up quickly, and reviewers often complain about two-step cancellation and strict refund rules.
Our Rating
Marketing6.3/10
AI Software6.3/10
Who Semrush is best for
Good fit
Multi-site limits, reporting add-ons and competitor research suit agencies, and reviewers recommend it for them.
It covers SEO, PPC research, content and AI visibility in one subscription.
Semrush Enterprise and the Advanced plan add large-scale crawling, split testing, team users and full API access.
Pro+ limits of 15 sites and 1,500 keywords fit growing teams, though extra seats add cost.
Less suited
Reviewers often say it is expensive for small businesses.
A 139 dollar entry price and a single seat are steep for solo consultants, according to reviews.
Pros & Cons
Pros
- Very large keyword database, cited at 26.8 billion keywords across 142 country databases, with intent tagging and clustering.
- One subscription covers SEO, PPC research, content, link outreach and AI search visibility tracking.
- Daily report limits do not use a credit system, and reviewers find them more generous than Ahrefs at similar prices.
- A free plan and a 7-day trial on paid plans let buyers test it before committing.
- Integrates with Google Search Console, Google Analytics, Looker Studio, Zapier and Make, with MCP access from the Starter plan.
- SplitSignal runs SEO split tests that compare page groups and estimate the effect of on-page changes on organic clicks.
Cons
- Each plan includes only one user, and extra seats start at 45 dollars a month, so team costs rise quickly.
- Many users complain about two-step cancellation and billing disputes, and Trustpilot scores are around 1.6 to 2.1.
- Monthly plans are not refunded, and the one-time refund covers only annual plans within 7 days.
- The dense interface shows tools your plan does not include, and beginners face a learning curve.
- Historical data requires Pro+, and full API access requires the custom Advanced plan.
- Traffic and volume figures are estimates and can differ from Google Search Console for low-volume keywords.
Key Features
Semrush Pricing
SEO
or $1,408/year (save 16%)
- 5 websites
- 1 user included
- 7-day free trial
- 500 keywords tracked daily
Starter
or $1,982/year (save 17%)
- 5 websites
- MCP access
- 500 keywords tracked daily
- 50 AI prompts tracked daily
- 1 domain for AI brand performance
- 300 AI visibility reports per day
Pro+
or $2,978/year (save 17%)
- 15 websites
- Historical SEO data
- 1,500 keywords tracked daily
- 100 AI prompts tracked daily
- Multi-location and device tracking
Advanced
- Team users
- 40+ websites
- Full API access
- Unlimited AI prompts
- SEO share of voice reporting
- 5,000+ keywords tracked daily
Frequently Asked Questions
On monthly billing, SEO costs 139 dollars, Starter 199 dollars and Pro+ 299 dollars a month. Annual billing brings these to about 117, 165 and 248 dollars a month. Advanced is custom priced.
Yes. The free plan allows 10 reports per day and one demo project, with no credit card required. The SEO, Starter and Pro+ plans come with a 7-day free trial.
No. Each plan includes one user, and additional users start at 45 dollars a month each.
Reviews report that monthly plans are not refunded. A one-time refund is available only on annual plans within 7 days. Cancelling also requires confirming through an emailed link.
Yes, through SplitSignal. It splits URLs into control and variant groups, applies changes with a JavaScript snippet, and estimates the impact on clicks over about 21 days. Its pages now redirect to Semrush Enterprise, so expect enterprise sales rather than self-serve access.
Full API access is limited to the Advanced plan. MCP access for AI assistants is available from the Starter plan.
Adobe completed its acquisition of Semrush on April 28, 2026, in a deal worth about 1.9 billion dollars.
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