HubSpot Sales Hub vs SAP Sales Cloud: Complete Comparison (2026)

Why choose HubSpot Sales Hub

• Has a free plan (SAP Sales Cloud does not)
• Lower estimated cost for 10 users: $200/mo vs $1,340/mo
• Higher Ease of Use score (8/10 vs 4/10)
• Higher Cost score (4/10 vs 2/10)
• Better fit for small business (8/10 vs 2/10)

Why choose SAP Sales Cloud

• Higher Scalability score (9/10 vs 7/10)
• Higher Customization score (7/10 vs 6/10)
• Better fit for enterprise (9/10 vs 6/10)

HubSpot Sales Hub

Pros

• The free tier for two users and the low-cost Starter edition let small teams try the CRM before committing.
• Built-in calling with a power dialer and voicemail drops includes minutes and phone numbers in every paid edition.
• The HubSpot Marketplace lists more than 2,000 integrations, and Gmail and Outlook extensions let reps work from their inbox.
• It shares one CRM with HubSpot's marketing and service hubs, so data stays unified across departments.
• Professional adds forecasting, conversation intelligence and LinkedIn Sales Navigator sync.

Cons

• Professional and Enterprise carry one-time onboarding fees of $1,500 and $3,500.
• Full workflows and forecasting are reserved for higher tiers, so per-seat costs rise sharply as needs grow.
• Trustpilot reviewers complain about confusing pricing, weak post-sale support and contracts that are hard to exit.
• Some users find workflow setup tedious and say it can require a HubSpot expert.
• Enterprise is offered on annual billing only.

SAP Sales Cloud

Pros

• Native S/4HANA integration lets sellers see order, payment and service history alongside their deals.
• AI forecasting and guided selling are built in, with Joule extending the AI features.
• It scales to very large sales organizations and includes territory management and field sales tools.
• Reviewers praise its detailed reporting for both internal use and customer presentations.

Cons

• List prices are not published on SAP's site, and the reported list price of about 134 dollars per user per month is high.
• Implementation typically needs partners and can cost 40,000 to 150,000 dollars or more in year one.
• Reviewers report a steep learning curve and an interface that feels dated or needs too many clicks.
• One reviewer says the mobile app lacks parity with desktop features.