
SAP Sales Cloud
6/10An enterprise CRM from SAP for managing leads, opportunities, forecasting and field sales, with AI help and native integration with SAP S/4HANA.
Data last updated November 2026 · Our methodology
Overview
SAP Sales Cloud is SAP's sales force automation product and part of its customer experience portfolio. The current cloud-native generation, Version 2, covers accounts, contacts, leads, opportunities, pipeline tracking and sales forecasting. It adds AI features such as assisted outreach, guided selling and AI forecasting, which SAP extends with its Joule assistant and the CX AI Toolkit. Field sales tools include visit planning and retail execution, and there are mobile apps for iOS and Android. The product is aimed at mid-sized and large companies, especially those that already run SAP ERP. Its main draw is native integration with S/4HANA, which lets sellers see order history, payment status and service issues next to their deals. Third-party connectors include Mediafly, Gainsight CS and Zoovu. SAP prices it per named user, sells it in one-user blocks on 3 to 36 month auto-renewing terms, and does not publish list prices on its own pricing page. Third-party listings quote the SAP Store price for Version 2 at about 134 US dollars per user per month, billed annually. Add-ons are listed separately, including a service add-on at about 22 dollars and a field sales add-on at about 46 dollars per user per month. The biggest drawback is total cost and complexity. Reviewers describe long implementations that usually need consultants, with partner estimates of 40,000 to 150,000 dollars or more in the first year. They also mention a steep learning curve and an interface some find dated or click-heavy.
Our Rating
CRM6/10
AI Software6/10
Who SAP Sales Cloud is best for
Good fit
It is built for large SAP customers and offers deep S/4HANA integration and enterprise contract terms.
Its core focus is the seller's work: pipeline, forecasting, guided selling and field sales tools.
Less suited
- Field Teams6/10
Field sales tools include visit planning, retail execution and iOS and Android apps.
Native S/4HANA integration shows order and payment history next to deals, which suits SAP ERP manufacturers.
It suits larger mid-market firms that already use SAP, but implementation costs weigh heavily at this size.
The roughly 134 dollar per-user list price plus implementation projects make it a poor fit for small companies.
Long setup, consultant dependence and multi-month contracts work against early-stage teams.
Per-user pricing of about 134 USD a month and partner-led implementation make it a poor fit for solo users.
Pros & Cons
Pros
- Native S/4HANA integration lets sellers see order, payment and service history alongside their deals.
- AI forecasting and guided selling are built in, with Joule extending the AI features.
- It scales to very large sales organizations and includes territory management and field sales tools.
- Reviewers praise its detailed reporting for both internal use and customer presentations.
Cons
- List prices are not published on SAP's site, and the reported list price of about 134 dollars per user per month is high.
- Implementation typically needs partners and can cost 40,000 to 150,000 dollars or more in year one.
- Reviewers report a steep learning curve and an interface that feels dated or needs too many clicks.
- One reviewer says the mobile app lacks parity with desktop features.
Key Features
SAP Sales Cloud Pricing
SAP Sales Cloud Version 2
or $1,608/user/year
- AI-assisted selling
- iOS and Android apps
- Sold in one-user blocks
- 3 to 36 month auto-renewing terms
- SAP Store list price, billed annually
- Leads, opportunities, forecasting and pipeline
Frequently Asked Questions
SAP gives quotes on request. Third-party listings report an SAP Store list price of about 134 US dollars per user per month for Version 2, billed annually, with add-ons charged extra.
Licenses are sold per named user in one-user blocks on 3 to 36 month terms that renew automatically.
Software Finder lists a 30-day free trial. SAP's pricing page itself directs buyers to request a demo or a quote.
Partner estimates put first-year implementation at about 40,000 to 150,000 dollars or more, separate from license fees.
Yes. Native S/4HANA integration is its main differentiator, and connectors for Mediafly, Gainsight CS and Zoovu are also listed.
Standard support is included. SAP Enterprise Support is an optional upgrade that reportedly costs 4 to 8 percent of the annual subscription.
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