Bigin by Zoho CRM vs HubSpot Sales Hub Comparison
Compare Bigin by Zoho CRM vs HubSpot Sales Hub features, pricing, and more.
Last updated: November 2026
Bigin by Zoho CRM
6.8/10
Bigin is a pipeline-based CRM from Zoho for small and micro businesses that need affordable deal tracking, contact management and simple automation.
HubSpot Sales Hub
6.8/10
Sales CRM and engagement software from HubSpot with pipelines, sequences, calling, forecasting and AI agents, aimed at sales teams from small businesses to enterprises.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.8/10 | 6.8/10 |
| Customization | 4/10 | 6/10 |
| Analytics | 5/10 | 7/10 |
| Integration | 7/10 | 9/10 |
| Support | 7/10 | 6/10 |
| Ease of Use | 9/10 | 8/10 |
| Security | 7/10 | 7/10 |
| Cost | 9/10 | 4/10 |
| Scalability | 4/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $9/user/mo Express | $20/user/mo Starter |
| Estimated cost for 10 users | $90/mo Express | $200/mo Starter |
| Features | ||
| Built-in Calling | ||
| Collaboration | ||
| Lead Management | ||
| Integrations | ||
| Sales Automation | ||
| Opportunity Management | ||
| Contact Management | ||
| Reporting & Analytics | ||
| Mobile Access | ||
Which One Should You Choose?
Why choose Bigin by Zoho CRM
- Lower estimated cost for 10 users: $90/mo vs $200/mo
- Higher Cost score (9/10 vs 4/10)
- Higher Support score (7/10 vs 6/10)
- Better fit for freelancers (8/10 vs 4/10)
Why choose HubSpot Sales Hub
- Higher Scalability score (7/10 vs 4/10)
- Higher Customization score (6/10 vs 4/10)
- Better fit for enterprise (6/10 vs 2/10)
- Better fit for mid-market (8/10 vs 4/10)
Pros & Cons
Bigin by Zoho CRM
Pros
- Paid plans start at $7 per user per month on annual billing, below HubSpot and Salesforce according to reviewers.
- Small teams can set it up quickly. Zoho cites a 30-minute guided setup, and a PeerSpot reviewer was operational within about two weeks.
- The free plan includes built-in calling, mobile apps and web forms.
- It connects natively to the Zoho suite, and paying customers can upgrade to Zoho CRM.
- Security features include SSO, MFA, audit logs and HIPAA-related controls.
Cons
- Reviewers often cite limited customisation of fields, workflows and reports.
- Marketing tools are basic, and WhatsApp messaging requires buying credits.
- Some users find the mobile interface weak.
- PeerSpot reviewers found the slab-based pricing and limits confusing.
- It has no built-in support ticketing.
HubSpot Sales Hub
Pros
- The free tier for two users and the low-cost Starter edition let small teams try the CRM before committing.
- Built-in calling with a power dialer and voicemail drops includes minutes and phone numbers in every paid edition.
- The HubSpot Marketplace lists more than 2,000 integrations, and Gmail and Outlook extensions let reps work from their inbox.
- It shares one CRM with HubSpot's marketing and service hubs, so data stays unified across departments.
- Professional adds forecasting, conversation intelligence and LinkedIn Sales Navigator sync.
Cons
- Professional and Enterprise carry one-time onboarding fees of $1,500 and $3,500.
- Full workflows and forecasting are reserved for higher tiers, so per-seat costs rise sharply as needs grow.
- Trustpilot reviewers complain about confusing pricing, weak post-sale support and contracts that are hard to exit.
- Some users find workflow setup tedious and say it can require a HubSpot expert.
- Enterprise is offered on annual billing only.
