Brevo vs TxtCart Comparison
Compare Brevo vs TxtCart features, pricing, and more.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
TxtCart
6.4/10
TxtCart is an AI SMS marketing platform for Shopify and other ecommerce stores. It handles abandoned cart recovery, automated flows, campaigns and AI-led customer conversations.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.4/10 |
| Scalability | 7/10 | 5/10 |
| Analytics | 6/10 | 6/10 |
| Cost | 8/10 | 7/10 |
| Customization | 6/10 | 6/10 |
| Ease of Use | 8/10 | 8/10 |
| Integration | 7/10 | 5/10 |
| Security | 7/10 | 6/10 |
| Support | 5/10 | 8/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $9/mo Starter | $29/mo Starter |
| Estimated cost for 10 users | $499/mo Professional | $29/mo Starter |
| Features | ||
| A/B Testing | ||
| E-commerce Features | ||
| Landing Pages | ||
| Segmentation | ||
| SMS Marketing | ||
| Email Marketing | Not listed | |
Brevo vs TxtCart cost by team size
Brevo costs less at 1 user; TxtCart costs less from 5 to 10 users.
| Team size | Brevo | TxtCart |
|---|---|---|
| 1 user | FreeFree | $29/moStarter |
| 5 users | $499/moProfessional | $29/moStarter |
| 10 users | $499/moProfessional | $29/moStarter |
| 25 users | Contact for pricing | $29/moStarter |
| 50 users | Contact for pricing | $29/moStarter |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo
- Has a free plan (TxtCart does not)
- Higher Scalability score (7/10 vs 5/10)
- Higher Integration score (7/10 vs 5/10)
Why choose TxtCart
- Lower estimated cost for 10 users: $29/mo vs $499/mo
- Higher Support score (8/10 vs 5/10)
- Better fit for e-commerce (10/10 vs 6/10)
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
TxtCart
Pros
- Shopify reviews are very strong, at 4.9 stars from 565 ratings, and 537 of those are five stars.
- Reviewers say the AI cart recovery conversations sound natural and bring back sales.
- The 14-day trial includes $500 in credits, so merchants can test it on live traffic before they pay.
- Growth and Pro include segmentation, A/B testing and keywords, and Pro adds a dedicated success manager.
- It connects with common Shopify tools, including Klaviyo, Gorgias, Recharge and Judge.me.
Cons
- Per-message SMS and MMS rates are not published, so monthly costs are hard to forecast.
- A public API and MCP connection were still described as coming soon.
- Some reviewers mention delays with toll-free number approval and weak conversation alerts.
- The company is a small bootstrapped team, so enterprise buyers may find the vendor risky.
- Tiers are capped by order volume, so the price jumps from $99 to $499 as a store grows.
Not sold on either?
Frequently Asked Questions
Brevo scores higher on our Marketing criteria: 6.9/10 against 6.4/10 for TxtCart. The largest gap is in Support: 5/10 for Brevo and 8/10 for TxtCart.
TxtCart costs less for 10 users: about $29/mo on its Starter plan, against about $499/mo on its Professional plan for Brevo, billed monthly.
Brevo has a free plan; TxtCart does not list one.
TxtCart is the better fit for e-commerce: we rate it 10/10 for them, against 6/10 for Brevo.
