Brevo vs SE Ranking Comparison
Compare Brevo vs SE Ranking features, pricing, and more.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
SE Ranking
6.5/10
SE Ranking is an SEO platform for rank tracking, keyword research, site audits, backlink analysis and AI search visibility, built for agencies, freelancers and in-house marketing teams.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.5/10 |
| Scalability | 7/10 | 6/10 |
| Analytics | 6/10 | 8/10 |
| Cost | 8/10 | 7/10 |
| Customization | 6/10 | 6/10 |
| Ease of Use | 8/10 | 7/10 |
| Integration | 7/10 | 6/10 |
| Security | 7/10 | 5/10 |
| Support | 5/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $9/mo Starter | $129/mo Core |
| Estimated cost for 10 users | $499/mo Professional | Contact for pricing |
| Features | ||
| Landing Pages | ||
| A/B Testing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
Brevo vs SE Ranking cost by team size
Brevo costs less at 1 user.
| Team size | Brevo | SE Ranking |
|---|---|---|
| 1 user | FreeFree | $129/moCore |
| 5 users | $499/moProfessional | Contact for pricing |
| 10 users | $499/moProfessional | Contact for pricing |
| 25 users | Contact for pricing | Contact for pricing |
| 50 users | Contact for pricing | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo
- Has a free plan (SE Ranking does not)
- Higher Security score (7/10 vs 5/10)
- Higher Scalability score (7/10 vs 6/10)
- Better fit for small business (9/10 vs 7/10)
- Better fit for startups (8/10 vs 6/10)
Why choose SE Ranking
- Higher Analytics score (8/10 vs 6/10)
- Higher Support score (7/10 vs 5/10)
- Better fit for agencies (9/10 vs 4/10)
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
SE Ranking
Pros
- The Core plan costs $129 a month ($103.20 on annual billing), well below the comparable Semrush and Ahrefs plans reviewers compare it with.
- Daily rank tracking is included on every plan and covers multiple search engines and locations.
- Agencies can add white-label reports, 30 client seats and an embeddable lead-capture audit form through the $69-a-month Agency Pack.
- Includes AI search visibility tracking and an MCP connector for assistants such as Claude, ChatGPT and Cursor.
- The 14-day free trial does not require a credit card.
Cons
- Reviewers say its backlink index is noticeably smaller than Ahrefs'.
- It is limited to SEO, with no email, SMS or social campaign tools and only limited PPC tools.
- Core caps you at 10 projects and one manager seat, and the jump to Growth is steep.
- Trustpilot reviewers complain about recent price rises and moves off legacy plans.
- Reviewers say the navigation takes time to learn.
Not sold on either?
Frequently Asked Questions
Brevo scores higher on our Marketing criteria: 6.9/10 against 6.5/10 for SE Ranking. The largest gap is in Analytics: 6/10 for Brevo and 8/10 for SE Ranking.
Brevo has a free plan; SE Ranking does not list one.
SE Ranking is the better fit for agencies: we rate it 9/10 for them, against 4/10 for Brevo.
