Brevo vs Mailshake: Complete Comparison (2026)
An in-depth comparison of Brevo and Mailshake to help you choose the right tool for your business.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
Mailshake
6.5/10
Mailshake is a cold email and sales engagement platform with sequences, warmup, a unified inbox, a phone dialer and CRM sync, aimed at small outbound sales teams.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.5/10 |
| Customization | 6/10 | 5/10 |
| Analytics | 6/10 | 6/10 |
| Integration | 7/10 | 7/10 |
| Support | 5/10 | 8/10 |
| Ease of Use | 8/10 | 8/10 |
| Security | 7/10 | 5/10 |
| Cost | 8/10 | 7/10 |
| Scalability | 7/10 | 5/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $9/mo Starter | $29/user/mo Starter |
| Estimated cost for 10 users | $499/mo Professional | $290/mo Starter |
| Features | ||
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
| Contact Management | Not listed | |
| Integrations | Not listed | |
| Lead Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Sales Automation | Not listed | |
| More features | ||
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
Brevo vs Mailshake cost by team size
Brevo costs less at 1 user; Mailshake costs less from 5 to 10 users.
| Team size | Brevo | Mailshake |
|---|---|---|
| 1 user | FreeFree | $29/moStarter |
| 5 users | $499/moProfessional | $145/moStarter |
| 10 users | $499/moProfessional | $290/moStarter |
| 25 users | Contact for pricing | $725/moStarter |
| 50 users | Contact for pricing | $1,450/moStarter |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo
- Has a free plan (Mailshake does not)
- Higher Security score (7/10 vs 5/10)
- Higher Scalability score (7/10 vs 5/10)
- Better fit for marketing teams (7/10 vs 4/10)
- Better fit for mid-market (6/10 vs 4/10)
Why choose Mailshake
- Lower estimated cost for 10 users: $290/mo vs $499/mo
- Higher Support score (8/10 vs 5/10)
- Better fit for agencies (7/10 vs 4/10)
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
Mailshake
Pros
- Every plan includes unlimited email warmup, verification and contact uploads.
- One reviewer reported going from signup to a first campaign in under an hour.
- Support is rated highly: Capterra users give 4.5 for customer service, and a Prospeo summary cites a G2 average of 4.7.
- The Sales Engagement tier includes a dialer with unlimited free North American minutes.
- The integrations page lists many native CRM connections, including Salesforce, HubSpot, Pipedrive, Zoho, Copper and Freshsales.
Cons
- There is no free trial, and reviewers describe a strict refund policy.
- Invoices and cancellation confirmations are not emailed automatically.
- Reviewers say connected mailboxes can disconnect and stall sequences.
- LinkedIn steps are capped (Prospeo reports 10 messages per day), and Data Finder accuracy is described as weak.
- Per-user pricing becomes costly for teams larger than about five reps.
Not sold on either?
Frequently Asked Questions
Brevo scores higher on our CRM criteria: 6.9/10 against 6.5/10 for Mailshake. The largest gap is in Support: 5/10 for Brevo and 8/10 for Mailshake.
Mailshake costs less for 10 users: about $290/mo on its Starter plan, against about $499/mo on its Professional plan for Brevo, billed monthly.
Brevo has a free plan; Mailshake does not list one.
Mailshake is the better fit for agencies: we rate it 7/10 for them, against 4/10 for Brevo.
