Brevo vs Capsule CRM: Complete Comparison (2026)
An in-depth comparison of Brevo and Capsule CRM to help you choose the right tool for your business.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
Capsule CRM
6.6/10
Capsule is a web-based CRM for small and growing businesses that manages contacts, sales pipelines, projects and team email, with iOS and Android apps.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.6/10 |
| Customization | 6/10 | 5/10 |
| Analytics | 6/10 | 5/10 |
| Integration | 7/10 | 7/10 |
| Support | 5/10 | 7/10 |
| Ease of Use | 8/10 | 9/10 |
| Security | 7/10 | 6/10 |
| Cost | 8/10 | 7/10 |
| Scalability | 7/10 | 5/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $9/mo Starter | $22/user/mo Starter |
| Estimated cost for 10 users | $499/mo Professional | $220/mo Starter |
| Features | ||
| Collaboration | Not listed | |
| Contact Management | Not listed | |
| Integrations | Not listed | |
| Lead Management | Not listed | |
| Mobile Access | Not listed | |
| Opportunity Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Sales Automation | Not listed | |
| More features | ||
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
Brevo vs Capsule CRM cost by team size
Brevo and Capsule CRM cost the same at 1 user; Capsule CRM costs less from 5 to 10 users.
| Team size | Brevo | Capsule CRM |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | $499/moProfessional | $110/moStarter |
| 10 users | $499/moProfessional | $220/moStarter |
| 25 users | Contact for pricing | $550/moStarter |
| 50 users | Contact for pricing | $1,100/moStarter |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo
- Higher Scalability score (7/10 vs 5/10)
- Higher Customization score (6/10 vs 5/10)
- Better fit for marketing teams (7/10 vs 3/10)
- Better fit for e-commerce (6/10 vs 3/10)
Why choose Capsule CRM
- Lower estimated cost for 10 users: $220/mo vs $499/mo
- Higher Support score (7/10 vs 5/10)
- Higher Ease of Use score (9/10 vs 8/10)
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
Capsule CRM
Pros
- People, organisations and opportunities are separate records that can be linked to each other, which reviewers say keeps relationship data organised.
- Reviewers say it is easy to learn: it scores 4.7 out of 5 on G2 from over 500 reviews and 4.6 for ease of use on Capterra.
- The free plan covers 2 users and 250 contacts, and paid plans include a 14-day trial with no card required.
- It has native integrations with Google Workspace, Microsoft 365, Xero, QuickBooks, Mailchimp and Zapier, plus API access.
- Security basics such as two-factor authentication, Google and Microsoft single sign-on, and a 30-day restore of deleted records are included.
Cons
- Workflow automation, advanced reports and AI features start at the $40 Growth plan, which makes the full feature set fairly costly per user.
- Reviewers say export and query functions are limited, and some want more options for custom fields.
- Email and social marketing campaigns require a separate product, Transpond, rather than being built into the CRM.
- Some reviewers say it lacks sophistication for broader business needs and fits B2C businesses poorly.
Not sold on either?
Frequently Asked Questions
Brevo scores higher on our CRM criteria: 6.9/10 against 6.6/10 for Capsule CRM. The largest gap is in Scalability: 7/10 for Brevo and 5/10 for Capsule CRM.
Capsule CRM costs less for 10 users: about $220/mo on its Starter plan, against about $499/mo on its Professional plan for Brevo, billed monthly.
Yes, both Brevo and Capsule CRM have a free plan.
Brevo is the better fit for marketing teams: we rate it 7/10 for them, against 3/10 for Capsule CRM.
