Axelor CRM vs Brevo: Complete Comparison (2026)
An in-depth comparison of Axelor CRM and Brevo to help you choose the right tool for your business.
Last updated: November 2026
Axelor CRM
6.2/10
Open-source CRM module within the Axelor business suite, covering leads, opportunities, marketing campaigns and helpdesk for SMEs and mid-sized companies.
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.2/10 | 6.9/10 |
| Analytics | 5/10 | 6/10 |
| Cost | 6/10 | 8/10 |
| Customization | 8/10 | 6/10 |
| Ease of Use | 5/10 | 8/10 |
| Integration | 6/10 | 7/10 |
| Scalability | 7/10 | 7/10 |
| Security | 6/10 | 7/10 |
| Support | 6/10 | 5/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | €350/mo Pro | $9/mo Starter |
| Estimated cost for 10 users | Free Community (open source) | $499/mo Professional |
| Features | ||
| Collaboration | Not listed | |
| Contact Management | Not listed | |
| Customer Support Management | Not listed | |
| Integrations | Not listed | |
| Lead Management | Not listed | |
| Marketing Automation | Not listed | |
| Mobile Access | Not listed | |
| Opportunity Management | Not listed | |
| Reporting & Analytics | Not listed | |
| More features | ||
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
Axelor CRM vs Brevo cost by team size
| Team size | Axelor CRM | Brevo |
|---|---|---|
| 1 user | FreeCommunity (open source) | FreeFree |
| 5 users | FreeCommunity (open source) | $499/moProfessional |
| 10 users | FreeCommunity (open source) | $499/moProfessional |
| 25 users | FreeCommunity (open source) | Contact for pricing |
| 50 users | FreeCommunity (open source) | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Axelor CRM
- Higher Customization score (8/10 vs 6/10)
- Higher Support score (6/10 vs 5/10)
- Better fit for enterprise (6/10 vs 4/10)
- Better fit for mid-market (8/10 vs 6/10)
Why choose Brevo
- Higher Ease of Use score (8/10 vs 5/10)
- Higher Cost score (8/10 vs 6/10)
- Better fit for freelancers (7/10 vs 1/10)
- Better fit for startups (8/10 vs 4/10)
Pros & Cons
Axelor CRM
Pros
- The CRM shares one database with Axelor's ERP modules, so sales, invoicing and stock data stay connected.
- A free open-source community edition lets teams evaluate or self-host the software without license fees.
- A helpdesk with SLAs and a customer portal is included alongside sales and marketing tools.
- Low-code Studio customization lets administrators adapt screens and processes to their industry.
- Software Finder reviewers rate ease of use, value and support at 9 out of 10.
Cons
- Paid plans have user minimums of 10 for Pro and 20 for Enterprise.
- Hosting, integration and custom development are quoted separately from the license price.
- Reviewers report thin documentation for some modules and a learning curve.
- Frequent updates require ongoing patching effort.
- The CRM pages do not describe a built-in calling feature or a dedicated reporting module, and advanced BI is limited to Enterprise.
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
Not sold on either?
Frequently Asked Questions
Brevo scores higher on our CRM criteria: 6.9/10 against 6.2/10 for Axelor CRM. The largest gap is in Ease of Use: 5/10 for Axelor CRM and 8/10 for Brevo.
Yes, both Axelor CRM and Brevo have a free plan.
Brevo is the better fit for freelancers: we rate it 7/10 for them, against 1/10 for Axelor CRM.
