Apptivo vs Holded: Complete Comparison (2026)
An in-depth comparison of Apptivo and Holded to help you choose the right tool for your business.
Last updated: November 2026
Apptivo
6.3/10
Apptivo is a modular cloud CRM and business suite that combines sales, help desk, projects, invoicing and campaigns for small and mid-sized businesses.
Holded
5.9/10
Cloud business management suite from Barcelona that combines invoicing, accounting, Spanish tax filing, CRM, projects and HR for small and mid-sized Spanish businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.3/10 | 5.9/10 |
| Analytics | 5/10 | 6/10 |
| Cost | 8/10 | 6/10 |
| Customization | 8/10 | 6/10 |
| Ease of Use | 5/10 | 7/10 |
| Integration | 5/10 | 6/10 |
| Scalability | 5/10 | 5/10 |
| Security | 6/10 | 5/10 |
| Support | 8/10 | 5/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | $20/user/mo Lite | €15/mo Plus |
| Estimated cost for 10 users | $200/mo Lite | €199/mo Premium |
| Features | ||
| Contact Management | Not listed | |
| Customer Support Management | Not listed | |
| Integrations | Not listed | |
| Lead Management | Not listed | |
| Marketing Automation | Not listed | |
| Mobile Access | Not listed | |
| Opportunity Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Sales Automation | Not listed | |
| More features | ||
| Invoicing | Not listed | |
| Accountant Access | Not listed | |
| Financial Reporting | Not listed | |
| Inventory Accounting | Not listed | |
| Expense Management | Not listed | |
| Payroll | Not listed | |
| General Ledger | Not listed | |
| Tax Compliance | Not listed | |
| Bank Reconciliation | Not listed | |
Apptivo vs Holded cost by team size
| Team size | Apptivo | Holded |
|---|---|---|
| 1 user | $20/moLite | €15/moPlus |
| 5 users | $100/moLite | €99/moAvanzado |
| 10 users | $200/moLite | €199/moPremium |
| 25 users | $500/moLite | €15/moPlus |
| 50 users | $1,000/moLite | €15/moPlus |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Apptivo
- Higher Support score (8/10 vs 5/10)
- Higher Cost score (8/10 vs 6/10)
- Better fit for enterprise (4/10 vs 2/10)
Why choose Holded
- Higher Ease of Use score (7/10 vs 5/10)
- Higher Analytics score (6/10 vs 5/10)
Pros & Cons
Apptivo
Pros
- Entry pricing of $15 per user per month on annual billing is low for a suite that also covers projects, invoicing and help desk.
- Support is the most praised area, with 94% positive mentions on Capterra and responsive help even on entry-level plans.
- Modular apps and up to 500 custom fields per app let teams tailor the system without switching tools.
- Built-in estimates, invoicing, expenses and accounting integrations with QuickBooks and Xero suit businesses that bill for services.
- Native apps for iOS, Android and Windows, with offline use reported.
Cons
- Reviewers describe the interface as dated and navigation as cumbersome.
- There is a learning curve, and complex customizations often need developer help.
- Users report glitches and slowdowns, especially with large datasets.
- Email integration and email marketing are reported to be limited and clunky.
- There is no free-forever plan, and marketing email volume is capped per user.
Holded
Pros
- Generates Spanish VAT and income tax forms automatically from invoice and expense data, with VeriFactu included on every plan.
- Puts invoicing, accounting, CRM, projects and HR in one product, so a small Spanish company can replace several tools.
- Partner accounting firms get their own profile without using up a user seat.
- Native Shopify, WooCommerce and Amazon sync sends sales straight into the books.
- A 14-day free trial with no card required, plus 50 percent off for the first three months.
Cons
- Full double-entry accounting only begins at the 59 euro Estándar plan.
- Inventory, payroll, POS and SII are paid Gems that push the real cost above the listed price.
- Paying annually gives no discount, and each plan caps the number of invoices per calendar year.
- Automated tax filing only works for businesses based in Spain.
- Reviewers say support is slow at tax deadlines and the mobile app does less than the web version.
Not sold on either?
Frequently Asked Questions
Apptivo scores higher on our CRM criteria: 6.3/10 against 5.9/10 for Holded. The largest gap is in Support: 8/10 for Apptivo and 5/10 for Holded.
No, neither Apptivo nor Holded lists a free plan.
Apptivo is the better fit for enterprise: we rate it 4/10 for them, against 2/10 for Holded.
