Apptivo vs Odoo Comparison
Compare Apptivo vs Odoo features, pricing, and more.
Last updated: November 2026
Apptivo
6.3/10
Apptivo is a modular cloud CRM and business suite that combines sales, help desk, projects, invoicing and campaigns for small and mid-sized businesses.
Odoo
7.2/10
Odoo is an open-source business suite whose CRM app handles leads, pipelines, calling, and reporting for small and mid-sized companies, with ERP modules available alongside it.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.3/10 | 7.2/10 |
| Analytics | 5/10 | 7/10 |
| Cost | 8/10 | 8/10 |
| Customization | 8/10 | 9/10 |
| Ease of Use | 5/10 | 5/10 |
| Integration | 5/10 | 8/10 |
| Scalability | 5/10 | 7/10 |
| Security | 6/10 | 7/10 |
| Support | 8/10 | 5/10 |
| Pricing | ||
| Free plan | No | Yes |
| Cheapest paid plan | $20/user/mo Lite | €31/user/mo Standard |
| Estimated cost for 10 users | $200/mo Lite | Free One App Free |
| Features | ||
| Contact Management | ||
| Customer Support Management | ||
| Integrations | ||
| Lead Management | ||
| Marketing Automation | ||
| Mobile Access | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Built-in Calling | Not listed | |
| Collaboration | Not listed | |
Which One Should You Choose?
Why choose Apptivo
- Higher Support score (8/10 vs 5/10)
Why choose Odoo
- Has a free plan (Apptivo does not)
- Higher Integration score (8/10 vs 5/10)
- Higher Analytics score (7/10 vs 5/10)
- Better fit for mid-market (8/10 vs 6/10)
Pros & Cons
Apptivo
Pros
- Entry pricing of $15 per user per month on annual billing is low for a suite that also covers projects, invoicing and help desk.
- Support is the most praised area, with 94% positive mentions on Capterra and responsive help even on entry-level plans.
- Modular apps and up to 500 custom fields per app let teams tailor the system without switching tools.
- Built-in estimates, invoicing, expenses and accounting integrations with QuickBooks and Xero suit businesses that bill for services.
- Native apps for iOS, Android and Windows, with offline use reported.
Cons
- Reviewers describe the interface as dated and navigation as cumbersome.
- There is a learning curve, and complex customizations often need developer help.
- Users report glitches and slowdowns, especially with large datasets.
- Email integration and email marketing are reported to be limited and clunky.
- There is no free-forever plan, and marketing email volume is capped per user.
Odoo
Pros
- The free plan gives unlimited users on a single app, so a team can run the CRM at no license cost.
- CRM data flows natively into Odoo's Sales, Inventory, Invoicing, and Email Marketing apps, so quotes and stock checks happen without third-party connectors.
- Lead tools go beyond the basics, with predictive scoring, quota-based assignment, deduplication, and enrichment.
- It is open source and highly customizable through Studio, the API, or self-hosting.
Cons
- Reviewers often describe the interface and workflows as complex for new users.
- Setup usually needs internal staff or a paid implementation partner.
- Some users report slow performance with large datasets.
- Opinions on support and documentation quality are mixed, and paid support is email-only on weekdays.
