Act! vs Apptivo Comparison
Compare Act! vs Apptivo features, pricing, and more.
Last updated: November 2026
Act!
5.4/10
Act! is a long-running CRM with contact management, sales pipelines and built-in marketing automation, sold to small and midsize businesses in cloud and Windows desktop editions.
Apptivo
6.3/10
Apptivo is a modular cloud CRM and business suite that combines sales, help desk, projects, invoicing and campaigns for small and mid-sized businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.4/10 | 6.3/10 |
| Analytics | 4/10 | 5/10 |
| Cost | 6/10 | 8/10 |
| Customization | 7/10 | 8/10 |
| Ease of Use | 5/10 | 5/10 |
| Integration | 5/10 | 5/10 |
| Scalability | 4/10 | 5/10 |
| Security | 5/10 | 6/10 |
| Support | 6/10 | 8/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | $30/user/mo Act! Premium Cloud | $20/user/mo Lite |
| Estimated cost for 10 users | $300/mo Act! Premium Cloud | $200/mo Lite |
| Features | ||
| Contact Management | ||
| Customer Support Management | ||
| Integrations | ||
| Lead Management | ||
| Marketing Automation | ||
| Mobile Access | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
Act! vs Apptivo cost by team size
Apptivo costs less at every team size we checked.
| Team size | Act! | Apptivo |
|---|---|---|
| 1 user | $30/moAct! Premium Cloud | $20/moLite |
| 5 users | $150/moAct! Premium Cloud | $100/moLite |
| 10 users | $300/moAct! Premium Cloud | $200/moLite |
| 25 users | $750/moAct! Premium Cloud | $500/moLite |
| 50 users | $1,500/moAct! Premium Cloud | $1,000/moLite |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Act!
- Better fit for marketing teams (6/10 vs 4/10)
Why choose Apptivo
- Lower estimated cost for 10 users: $200/mo vs $300/mo
- Higher Cost score (8/10 vs 6/10)
- Higher Support score (8/10 vs 6/10)
- Better fit for startups (7/10 vs 5/10)
Pros & Cons
Act!
Pros
- Contact management is detailed and copes with large contact databases and big imports.
- A desktop and hybrid deployment allows offline work, which most cloud-only CRMs do not offer.
- Basic marketing automation is included in Premium, with drip campaigns, lead scoring and web visitor tracking.
- Fields and sales processes are highly customisable.
- Mobile apps for iOS and Android are included at no extra cost for Premium Cloud subscribers.
Cons
- Reviewers describe the interface as dated and dense, comparable to older Windows software.
- Pipeline and profit reporting is a recurring complaint, and the date-based pipeline can hide open deals.
- Users report freezing and slowness, especially with remote databases.
- There is no native Mac desktop app.
- Enhanced support and several capabilities cost extra on top of the per-user fee.
Apptivo
Pros
- Entry pricing of $15 per user per month on annual billing is low for a suite that also covers projects, invoicing and help desk.
- Support is the most praised area, with 94% positive mentions on Capterra and responsive help even on entry-level plans.
- Modular apps and up to 500 custom fields per app let teams tailor the system without switching tools.
- Built-in estimates, invoicing, expenses and accounting integrations with QuickBooks and Xero suit businesses that bill for services.
- Native apps for iOS, Android and Windows, with offline use reported.
Cons
- Reviewers describe the interface as dated and navigation as cumbersome.
- There is a learning curve, and complex customizations often need developer help.
- Users report glitches and slowdowns, especially with large datasets.
- Email integration and email marketing are reported to be limited and clunky.
- There is no free-forever plan, and marketing email volume is capped per user.
Not sold on either?
Frequently Asked Questions
Apptivo scores higher on our CRM criteria: 6.3/10 against 5.4/10 for Act!. The largest gap is in Cost: 6/10 for Act! and 8/10 for Apptivo.
Apptivo costs less for 10 users: about $200/mo on its Lite plan, against about $300/mo on its Act! Premium Cloud plan for Act!, billed monthly.
No, neither Act! nor Apptivo lists a free plan.
Act! is the better fit for marketing teams: we rate it 6/10 for them, against 4/10 for Apptivo.
