Agile CRM vs Apollo: Complete Comparison (2026)
An in-depth comparison of Agile CRM and Apollo to help you choose the right tool for your business.
Last updated: November 2026
Agile CRM
5.7/10
Agile CRM is a low-cost CRM for small businesses that combines contact and deal management, marketing automation, telephony and a helpdesk.
Apollo
6.5/10
Apollo is a sales intelligence and engagement platform that combines a B2B contact database, email sequencing, a dialer and deal tracking for outbound sales teams.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.7/10 | 6.5/10 |
| Analytics | 4/10 | 6/10 |
| Cost | 8/10 | 7/10 |
| Customization | 6/10 | 6/10 |
| Ease of Use | 5/10 | 8/10 |
| Integration | 6/10 | 7/10 |
| Scalability | 4/10 | 6/10 |
| Security | 5/10 | 6/10 |
| Support | 5/10 | 4/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | $15/user/mo Starter | $49/user/mo Basic |
| Estimated cost for 10 users | Free Free | Free Free |
| Features | ||
| Built-in Calling | ||
| Contact Management | ||
| Integrations | ||
| Lead Management | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Collaboration | Not listed | |
| Customer Support Management | Not listed | |
| Marketing Automation | Not listed | |
| Mobile Access | Not listed | |
Agile CRM vs Apollo cost by team size
Agile CRM and Apollo cost the same up to 10 users; Apollo costs less from 25 users.
| Team size | Agile CRM | Apollo |
|---|---|---|
| 1 user | FreeFree | FreeFree |
| 5 users | FreeFree | FreeFree |
| 10 users | FreeFree | FreeFree |
| 25 users | $375/moStarter | FreeFree |
| 50 users | $750/moStarter | FreeFree |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Agile CRM
- Higher Cost score (8/10 vs 7/10)
- Higher Support score (5/10 vs 4/10)
- Better fit for customer support teams (5/10 vs 2/10)
- Better fit for marketing teams (6/10 vs 4/10)
Why choose Apollo
- Higher Ease of Use score (8/10 vs 5/10)
- Higher Analytics score (6/10 vs 4/10)
- Better fit for enterprise (5/10 vs 2/10)
- Better fit for sales teams (9/10 vs 6/10)
Pros & Cons
Agile CRM
Pros
- The free plan allows up to 10 users and 1,000 contacts, which is generous for a small team trying out a CRM.
- Sales, marketing automation and helpdesk tickets share one contact record, so small businesses do not need separate tools.
- Native connectors cover Shopify, WooCommerce, Magento, Stripe, Twilio and RingCentral, and a REST API is available.
- Reviewers on G2 and Capterra rate it about 4 out of 5 and often praise the number of features for the price.
Cons
- Starter allows only three integrations and five automations, so many teams must move to Regular, which costs several times more.
- The low advertised prices require a longer commitment, and monthly billing is much higher.
- Reviewers describe a dated, cluttered interface that can load slowly.
- Reporting is basic, with no forecasting or multi-touch attribution.
- Support quality is inconsistent. Phone support is only available in business hours, and some users report slow responses and trouble getting refunds.
Apollo
Pros
- Prospect database, email sequencing, dialer and enrichment come in one subscription, so teams buy fewer tools.
- The free plan has no time limit and lets a team try the full prospecting workflow.
- Reviewers rate ease of use highly, and G2 shows about 4.7 out of 5 from roughly 9,700 reviews.
- Admins can pool credits across the team and set per-user caps.
Cons
- Many reviews report inaccurate data, especially mobile numbers and contacts outside North America.
- Credits expire each cycle, phone reveals cost about eight times as much as an email, and credits are spent even on bad records.
- Support is the lowest-rated G2 subcategory, and Trustpilot shows a TrustScore of about 3.1.
- API access and SSO require the top Custom plan, and every seat must be on the same plan.
Not sold on either?
Frequently Asked Questions
Apollo scores higher on our CRM criteria: 6.5/10 against 5.7/10 for Agile CRM. The largest gap is in Ease of Use: 5/10 for Agile CRM and 8/10 for Apollo.
Both are free for 10 users.
Yes, both Agile CRM and Apollo have a free plan.
Agile CRM is the better fit for customer support teams: we rate it 5/10 for them, against 2/10 for Apollo.
