Mailchimp vs Moosend Comparison
Compare Mailchimp vs Moosend features, pricing, and more.
Last updated: November 2026
Mailchimp
6.6/10
Intuit-owned email marketing platform with automation flows, signup forms, segmentation and optional SMS, priced by contact count for small and growing businesses.
Moosend
6.9/10
Email marketing and automation platform with a drag-and-drop builder, workflows, landing pages and forms, priced by contact count for small and mid-sized businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.6/10 | 6.9/10 |
| Analytics | 7/10 | 7/10 |
| Cost | 4/10 | 9/10 |
| Customization | 7/10 | 6/10 |
| Ease of Use | 8/10 | 8/10 |
| Integration | 8/10 | 6/10 |
| Scalability | 7/10 | 6/10 |
| Security | 6/10 | 6/10 |
| Support | 5/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $13/mo Essentials | $9/mo Pro |
| Estimated cost for 10 users | $350/mo Premium | Contact for pricing |
| Features | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| A/B Testing | ||
| E-commerce Features | ||
| SMS Marketing | Not listed | |
Which One Should You Choose?
Why choose Mailchimp
- Has a free plan (Moosend does not)
- Higher Integration score (8/10 vs 6/10)
- Higher Customization score (7/10 vs 6/10)
Why choose Moosend
- Higher Cost score (9/10 vs 4/10)
- Higher Support score (6/10 vs 5/10)
Pros & Cons
Mailchimp
Pros
- Reviewers on G2 and Capterra often praise the template library and easy navigation, which help non-technical users send campaigns quickly.
- Large review base, with a 4.5 rating on Capterra from more than 17,000 reviews and 4.3 on G2.
- Standard includes up to 200 automation flows, predictive segments and generative AI tools at a low starting price.
- Premium adds enterprise SSO, unlimited seats and dedicated onboarding for larger teams.
Cons
- Costs rise steeply with list size. Premium starts at 350 USD a month, and reviewers rank pricing as the top complaint.
- New accounts are billed for unsubscribed and unconfirmed contacts, and going over the plan limit triggers overage fees.
- In January 2026 the Free plan was cut to 250 contacts and 500 sends a month, and automations were removed from it.
- Reviewers on G2 and Capterra say support is slow or inconsistent, especially for integration troubleshooting.
- Essentials limits automation flows to four steps.
Moosend
Pros
- Entry price is low: Pro was reported at 9 USD per month for 500 contacts, and annual billing takes 20% off.
- Prebuilt automation recipes include abandoned cart, repeat purchase and loyalty flows driven by website tracking.
- A/B campaigns can test subject line, content or sender, then send the winner to the rest of the list automatically.
- Nonprofits get an extra 25% off on top of the annual discount.
- Capterra reviewers rate it highly overall and often praise the support team.
Cons
- Transactional email, dedicated IPs and SSO are not in Pro and need a custom-priced plan.
- Support is 24/5 email and live chat. The Enterprise tier adds priority support, but there is no 24/7 coverage.
- About 80 native integrations, so less common tools need Zapier or similar connectors.
- Reviewers find the template range limited and the landing pages fairly basic.
- Prices are only in US dollars, and there is no permanent free plan, only a 30-day trial.
