Mautic vs Moosend: Complete Comparison (2026)
An in-depth comparison of Mautic and Moosend to help you choose the right tool for your business.
Last updated: November 2026
Mautic
6.5/10
Mautic is free, open source, self-hosted marketing automation software. It covers email, landing pages, segmentation, lead scoring and multichannel campaigns for businesses that want control of their data.
Moosend
6.9/10
Email marketing and automation platform with a drag-and-drop builder, workflows, landing pages and forms, priced by contact count for small and mid-sized businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 6.9/10 |
| Analytics | 5/10 | 7/10 |
| Cost | 10/10 | 9/10 |
| Customization | 9/10 | 6/10 |
| Ease of Use | 4/10 | 8/10 |
| Integration | 6/10 | 6/10 |
| Scalability | 6/10 | 6/10 |
| Security | 6/10 | 6/10 |
| Support | 3/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | Contact for pricing | $9/mo Pro |
| Estimated cost for 10 users | Free Open Source (self-hosted) | Contact for pricing |
| Features | ||
| Landing Pages | ||
| SMS Marketing | Not listed | |
| Email Marketing | ||
| Segmentation | ||
| A/B Testing | ||
| E-commerce Features | Not listed | |
Which One Should You Choose?
Why choose Mautic
- Has a free plan (Moosend does not)
- Higher Customization score (9/10 vs 6/10)
- Higher Cost score (10/10 vs 9/10)
- Better fit for agencies (8/10 vs 4/10)
Why choose Moosend
- Higher Ease of Use score (8/10 vs 4/10)
- Higher Support score (6/10 vs 3/10)
- Better fit for small business (9/10 vs 5/10)
- Better fit for freelancers (6/10 vs 3/10)
Pros & Cons
Mautic
Pros
- There are no licence or per-contact fees, so costs stay flat as your contact list grows.
- Self-hosting gives you full control of your data, which helps with GDPR and data sovereignty.
- The core feature set is broad: a visual campaign builder, lead scoring, segments, forms, landing pages and email A/B testing.
- The open source code, REST API and plugin system allow deep customisation.
Cons
- Reviewers describe a steep learning curve and a difficult installation for non-technical users.
- Support comes from the community unless you pay a partner, and there is no vendor ticketing.
- Upgrades should be run from the command line, and reviewers mention slow development and patchy documentation.
- Email A/B testing works only with segment emails.
Moosend
Pros
- Entry price is low: Pro was reported at 9 USD per month for 500 contacts, and annual billing takes 20% off.
- Prebuilt automation recipes include abandoned cart, repeat purchase and loyalty flows driven by website tracking.
- A/B campaigns can test subject line, content or sender, then send the winner to the rest of the list automatically.
- Nonprofits get an extra 25% off on top of the annual discount.
- Capterra reviewers rate it highly overall and often praise the support team.
Cons
- Transactional email, dedicated IPs and SSO are not in Pro and need a custom-priced plan.
- Support is 24/5 email and live chat. The Enterprise tier adds priority support, but there is no 24/7 coverage.
- About 80 native integrations, so less common tools need Zapier or similar connectors.
- Reviewers find the template range limited and the landing pages fairly basic.
- Prices are only in US dollars, and there is no permanent free plan, only a 30-day trial.
