Keap vs Salesmate Comparison
Compare Keap vs Salesmate features, pricing, and more.
Last updated: November 2026
Keap
4.8/10
Keap is a CRM for small service businesses. It combines contact management, email and text marketing automation, a sales pipeline, quotes, invoices and payments.
Salesmate
6.5/10
Sales CRM with built-in calling and texting, sequences, workflow automation and Skara AI agents, sold per user to small and mid-sized sales teams.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 4.8/10 | 6.5/10 |
| Customization | 6/10 | 7/10 |
| Analytics | 5/10 | 6/10 |
| Integration | 6/10 | 5/10 |
| Support | 5/10 | 7/10 |
| Ease of Use | 4/10 | 7/10 |
| Security | 5/10 | 7/10 |
| Cost | 3/10 | 7/10 |
| Scalability | 4/10 | 6/10 |
| Pricing | ||
| Free plan | No | No |
| Cheapest paid plan | $320/mo Keap | $29/user/mo Basic |
| Estimated cost for 10 users | $320/mo Keap | $290/mo Basic |
| Features | ||
| Built-in Calling | ||
| Contact Management | ||
| Integrations | ||
| Lead Management | ||
| Marketing Automation | ||
| Mobile Access | ||
| Opportunity Management | ||
| Reporting & Analytics | ||
| Sales Automation | ||
| Collaboration | Not listed | |
| Customer Support Management | Not listed | |
Keap vs Salesmate cost by team size
Salesmate costs less up to 10 users; Keap costs less from 25 users.
| Team size | Keap | Salesmate |
|---|---|---|
| 1 user | $320/moKeap | $29/moBasic |
| 5 users | $320/moKeap | $145/moBasic |
| 10 users | $320/moKeap | $290/moBasic |
| 25 users | $320/moKeap | $725/moBasic |
| 50 users | $320/moKeap | $1,450/moBasic |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Keap
- Higher Integration score (6/10 vs 5/10)
Why choose Salesmate
- Lower estimated cost for 10 users: $290/mo vs $320/mo
- Higher Cost score (7/10 vs 3/10)
- Higher Ease of Use score (7/10 vs 4/10)
- Better fit for sales teams (9/10 vs 5/10)
- Better fit for startups (7/10 vs 3/10)
Pros & Cons
Keap
Pros
- One plan includes every feature, so buyers do not have to compare tiers to get automation, lead scoring or payments.
- Hack'celeration ranks its visual automation builder, with conditions and multi-step flows, among the deepest at its price point.
- Quotes, invoices, recurring billing and native or Stripe and PayPal payments are built in alongside the CRM.
- US accounts get business texting and a phone line, with 500 texts and 100 minutes per month included.
Cons
- A high base price plus a mandatory implementation package that Keap quotes only through sales makes the first year expensive.
- Automated texting, text campaigns and Keap Payments are US-only, which limits value for businesses elsewhere.
- Reviewers report a steep learning curve, with several weeks before a user can work on their own.
- Many consumer reviews complain about disputed charges and hard phone-only cancellation, and an annual contract carries a $299 early exit fee.
- The roadmap is uncertain because of Thryv's planned product merger and the retirement of legacy Infusionsoft features.
Salesmate
Pros
- Native VoIP calling and SMS, with numbers from about $1.10 a month in 80+ countries, so teams avoid buying a separate dialer.
- Entry price of $23 per user per month on annual billing undercuts many sales-focused CRMs with similar pipeline and email tracking features.
- The 15-day trial includes every feature and unlimited users, and Salesmate will extend it on request.
- Reviewers on G2 and Capterra (about 4.7 out of 5) repeatedly praise fast, responsive support and a clean pipeline interface.
- Holds ISO 27001 and SOC 2 certification, encrypts data at rest with AES-256, and offers IP access controls.
- All native integrations and the REST API are included on every plan at no extra cost.
Cons
- Key sales tools are gated by tier: sequences and the team inbox need Pro, and the power dialer and voicemail drop need Business.
- Usage charges for automation credits, calls, SMS, dedicated IPs and AI credits make the total cost hard to forecast.
- Reviewers on Trustpilot and G2 report email sync failures and messages landing in spam.
- About 46 native integrations is a small catalog next to HubSpot or Salesforce, so other connections rely on Zapier or Make.
- All fees are non-refundable, including unused time and voice credits.
- Some reviewers mention slow loading, a learning curve for advanced automation, and gaps in the mobile app.
Not sold on either?
Frequently Asked Questions
Salesmate scores higher on our CRM criteria: 6.5/10 against 4.8/10 for Keap. The largest gap is in Cost: 3/10 for Keap and 7/10 for Salesmate.
Salesmate costs less for 10 users: about $290/mo on its Basic plan, against about $320/mo on its Keap plan for Keap, billed monthly.
No, neither Keap nor Salesmate lists a free plan.
Salesmate is the better fit for mid-market: we rate it 7/10 for them, against 3/10 for Keap.
