Brevo vs Keap Comparison
Compare Brevo vs Keap features, pricing, and more.
Last updated: November 2026
Brevo
6.9/10
Brevo, formerly Sendinblue, is a multichannel marketing platform for email, SMS, WhatsApp, automation and transactional messaging, with a built-in sales CRM for small and mid-sized businesses.
Keap
4.8/10
Keap is a CRM for small service businesses. It combines contact management, email and text marketing automation, a sales pipeline, quotes, invoices and payments.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 4.8/10 |
| Customization | 6/10 | 6/10 |
| Analytics | 6/10 | 5/10 |
| Integration | 7/10 | 6/10 |
| Support | 5/10 | 5/10 |
| Ease of Use | 8/10 | 4/10 |
| Security | 7/10 | 5/10 |
| Cost | 8/10 | 3/10 |
| Scalability | 7/10 | 4/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $9/mo Starter | $320/mo Keap |
| Estimated cost for 10 users | $499/mo Professional | $320/mo Keap |
| Features | ||
| Built-in Calling | Not listed | |
| Contact Management | Not listed | |
| Integrations | Not listed | |
| Lead Management | Not listed | |
| Marketing Automation | Not listed | |
| Mobile Access | Not listed | |
| Opportunity Management | Not listed | |
| Reporting & Analytics | Not listed | |
| Sales Automation | Not listed | |
| More features | ||
| Landing Pages | Not listed | |
| SMS Marketing | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Segmentation | Not listed | |
| A/B Testing | Not listed | |
Brevo vs Keap cost by team size
Brevo costs less at 1 user; Keap costs less from 5 to 10 users.
| Team size | Brevo | Keap |
|---|---|---|
| 1 user | FreeFree | $320/moKeap |
| 5 users | $499/moProfessional | $320/moKeap |
| 10 users | $499/moProfessional | $320/moKeap |
| 25 users | Contact for pricing | $320/moKeap |
| 50 users | Contact for pricing | $320/moKeap |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose Brevo
- Has a free plan (Keap does not)
- Higher Cost score (8/10 vs 3/10)
- Higher Ease of Use score (8/10 vs 4/10)
- Better fit for startups (8/10 vs 3/10)
- Better fit for freelancers (7/10 vs 3/10)
Why choose Keap
- Lower estimated cost for 10 users: $320/mo vs $499/mo
Pros & Cons
Brevo
Pros
- The free plan sends 300 emails a day and allows up to 100,000 contacts, which is generous for testing the product or for very small lists.
- Pricing is based mainly on how many emails you send, so businesses with large lists that email rarely can keep costs low.
- Transactional email through an API and SMTP, outbound webhooks and a Zapier connector are included on every plan, including Free.
- Email, SMS, WhatsApp, push, live chat and a sales CRM are available from one vendor.
Cons
- On Starter and Standard, the lowest send tiers cap contacts at 500 to 2,500, which can force earlier upgrades.
- Pop-ups, contact scoring, WhatsApp, inbound webhooks and phone support all require Professional, which starts at $499 a month.
- Many reviewers on Capterra and Trustpilot report sudden account suspensions with unclear reasons and slow reinstatement.
- SMS and WhatsApp are billed as prepaid credits on top of the plan price, and the CRM is a separate purchase.
Keap
Pros
- One plan includes every feature, so buyers do not have to compare tiers to get automation, lead scoring or payments.
- Hack'celeration ranks its visual automation builder, with conditions and multi-step flows, among the deepest at its price point.
- Quotes, invoices, recurring billing and native or Stripe and PayPal payments are built in alongside the CRM.
- US accounts get business texting and a phone line, with 500 texts and 100 minutes per month included.
Cons
- A high base price plus a mandatory implementation package that Keap quotes only through sales makes the first year expensive.
- Automated texting, text campaigns and Keap Payments are US-only, which limits value for businesses elsewhere.
- Reviewers report a steep learning curve, with several weeks before a user can work on their own.
- Many consumer reviews complain about disputed charges and hard phone-only cancellation, and an annual contract carries a $299 early exit fee.
- The roadmap is uncertain because of Thryv's planned product merger and the retirement of legacy Infusionsoft features.
Not sold on either?
Frequently Asked Questions
Brevo scores higher on our CRM criteria: 6.9/10 against 4.8/10 for Keap. The largest gap is in Cost: 8/10 for Brevo and 3/10 for Keap.
Keap costs less for 10 users: about $320/mo on its Keap plan, against about $499/mo on its Professional plan for Brevo, billed monthly.
Brevo has a free plan; Keap does not list one.
Brevo is the better fit for startups: we rate it 8/10 for them, against 3/10 for Keap.
