HubSpot vs Nutshell Comparison
Compare HubSpot vs Nutshell features, pricing, and more.
Last updated: November 2026
HubSpot
6.9/10
HubSpot is a CRM platform with a free tier and paid per-seat Sales Hub plans, plus companion marketing and service hubs, aimed at small and mid-sized businesses.
Nutshell
6.3/10
Sales CRM for small and mid-sized B2B teams that combines pipelines, email sync, AI call notes and optional email marketing, SMS and proposal add-ons.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.9/10 | 6.3/10 |
| Integration | 9/10 | 7/10 |
| Scalability | 7/10 | 5/10 |
| Analytics | 7/10 | 5/10 |
| Cost | 5/10 | 6/10 |
| Customization | 6/10 | 5/10 |
| Ease of Use | 8/10 | 8/10 |
| Security | 7/10 | 6/10 |
| Support | 6/10 | 8/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $20/user/mo Sales Hub Starter | $19/user/mo Foundation |
| Estimated cost for 10 users | $200/mo Sales Hub Starter | $190/mo Foundation |
| Features | ||
| Contact Management | ||
| Sales Automation | ||
| Marketing Automation | ||
| Reporting & Analytics | ||
| Integrations | ||
| Built-in Calling | ||
| Customer Support Management | Not listed | |
| Mobile Access | ||
| Opportunity Management | ||
| Lead Management | Not listed | |
Which One Should You Choose?
Why choose HubSpot
- Has a free plan (Nutshell does not)
- Higher Integration score (9/10 vs 7/10)
- Higher Scalability score (7/10 vs 5/10)
- Better fit for enterprise (6/10 vs 3/10)
- Better fit for marketing teams (8/10 vs 6/10)
Why choose Nutshell
- Lower estimated cost for 10 users: $190/mo vs $200/mo
- Higher Support score (8/10 vs 6/10)
- Higher Cost score (6/10 vs 5/10)
Pros & Cons
HubSpot
Pros
- The free CRM has no time limit and covers contacts, deals, tickets, a shared inbox, a reporting dashboard and mobile apps.
- The HubSpot Marketplace lists over 2,000 integrations.
- Sales, marketing and service hubs share one customer database, so teams avoid syncing separate tools.
- G2 reviewers often praise the sales automation and how easy everyday use is.
Cons
- The free tier is now limited to two users and 1,000 contacts.
- Professional and Enterprise tiers require one-time onboarding fees of $1,500 to $7,000, depending on the hub.
- Reviewers report a steep price jump from Starter to Professional, and extra costs from marketing-contact tiers and credits.
- Reviewers cite annual contract lock-in and setup and administration complexity as recurring complaints.
Nutshell
Pros
- Every plan includes unlimited contacts plus webchat, an AI chatbot, forms, landing pages and basic email marketing.
- Free live support on all plans, with free data migration and onboarding during the 14-day trial that needs no credit card.
- Reviewers on Capterra and G2 most often praise how easily non-technical sales teams can set up and use it.
- Pro and higher plans include native click-to-call, which logs calls automatically and can add AI call summaries, so smaller teams may not need a separate dialer.
Cons
- Reporting is the most common reviewer complaint. Users say reports lack depth and flexibility once they need more detailed insights.
- Customization is limited. Unlimited custom fields and pipelines are only on the 79 USD Enterprise tier.
- Foundation is capped at 100 open leads, and click-to-call and sales automation start at Pro, so the cheapest plan is restrictive.
- Paid add-ons for advanced marketing, messaging, prospecting, proposals and SMS can push the total cost well above the seat price.
- Reviewers say the mobile app is less capable than the desktop version.
