HubSpot Sales Hub vs Pega CRM: Complete Comparison (2026)
An in-depth comparison of HubSpot Sales Hub and Pega CRM to help you choose the right tool for your business.
Last updated: November 2026
HubSpot Sales Hub
6.8/10
Sales CRM and engagement software from HubSpot with pipelines, sequences, calling, forecasting and AI agents, aimed at sales teams from small businesses to enterprises.
Pega CRM
5.9/10
Pega CRM is Pegasystems' enterprise suite for sales automation and customer service. It is built on the low-code Pega Platform and uses AI decisioning.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.8/10 | 5.9/10 |
| Analytics | 7/10 | 7/10 |
| Cost | 4/10 | 2/10 |
| Customization | 6/10 | 8/10 |
| Ease of Use | 8/10 | 4/10 |
| Integration | 9/10 | 7/10 |
| Scalability | 7/10 | 8/10 |
| Security | 7/10 | 8/10 |
| Support | 6/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | $20/user/mo Starter | Contact for pricing |
| Estimated cost for 10 users | $200/mo Starter | Contact for pricing |
| Features | ||
| Built-in Calling | ||
| Collaboration | ||
| Lead Management | ||
| Integrations | ||
| Sales Automation | ||
| Opportunity Management | ||
| Contact Management | Not listed | |
| Reporting & Analytics | ||
| Mobile Access | ||
| Customer Support Management | Not listed | |
HubSpot Sales Hub vs Pega CRM cost by team size
| Team size | HubSpot Sales Hub | Pega CRM |
|---|---|---|
| 1 user | FreeFree | Contact for pricing |
| 5 users | $100/moStarter | Contact for pricing |
| 10 users | $200/moStarter | Contact for pricing |
| 25 users | $500/moStarter | Contact for pricing |
| 50 users | $1,000/moStarter | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose HubSpot Sales Hub
- Has a free plan (Pega CRM does not)
- Higher Ease of Use score (8/10 vs 4/10)
- Higher Cost score (4/10 vs 2/10)
- Better fit for small business (8/10 vs 1/10)
- Better fit for startups (8/10 vs 1/10)
Why choose Pega CRM
- Higher Customization score (8/10 vs 6/10)
- Higher Scalability score (8/10 vs 7/10)
- Better fit for enterprise (9/10 vs 6/10)
Pros & Cons
HubSpot Sales Hub
Pros
- The free tier for two users and the low-cost Starter edition let small teams try the CRM before committing.
- Built-in calling with a power dialer and voicemail drops includes minutes and phone numbers in every paid edition.
- The HubSpot Marketplace lists more than 2,000 integrations, and Gmail and Outlook extensions let reps work from their inbox.
- It shares one CRM with HubSpot's marketing and service hubs, so data stays unified across departments.
- Professional adds forecasting, conversation intelligence and LinkedIn Sales Navigator sync.
Cons
- Professional and Enterprise carry one-time onboarding fees of $1,500 and $3,500.
- Full workflows and forecasting are reserved for higher tiers, so per-seat costs rise sharply as needs grow.
- Trustpilot reviewers complain about confusing pricing, weak post-sale support and contracts that are hard to exit.
- Some users find workflow setup tedious and say it can require a HubSpot expert.
- Enterprise is offered on annual billing only.
Pega CRM
Pros
- Reviewers call its case management unmatched, citing modular flows and parent-child case relationships.
- It ships connectors for REST, SOAP, Kafka, SQL and SAP, and Process Extender can embed Pega workflows in Salesforce Lightning.
- AI features include win-probability forecasting, Next Best Action advice, and email and coaching agents.
- Gartner has named Pega a Leader for the CRM Customer Engagement Center for many years in a row.
- Business analysts without coding skills can configure apps in App Studio.
Cons
- Pricing is not public, and reviewers call it expensive and hard to understand.
- Reviewers say the user interface trails competitors and offers limited room for customisation.
- G2 reviewers describe the application as large and highly complex.
- Some users report that support takes days or weeks to resolve configuration issues.
Not sold on either?
Frequently Asked Questions
HubSpot Sales Hub scores higher on our AI Software criteria: 6.8/10 against 5.9/10 for Pega CRM. The largest gap is in Ease of Use: 8/10 for HubSpot Sales Hub and 4/10 for Pega CRM.
HubSpot Sales Hub has a free plan; Pega CRM does not list one.
HubSpot Sales Hub is the better fit for small business: we rate it 8/10 for them, against 1/10 for Pega CRM.
