GetResponse vs Iconosquare: Complete Comparison (2026)
An in-depth comparison of GetResponse and Iconosquare to help you choose the right tool for your business.
Last updated: November 2026
GetResponse
6.5/10
Email marketing and automation platform with landing pages, sales funnels, webinars and course tools, aimed at small businesses, creators and online stores.
Iconosquare
7/10
Iconosquare is an analytics-focused social media management platform for brands and agencies to schedule posts, track performance, monitor competitors and report results.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 7/10 |
| Analytics | 6/10 | 9/10 |
| Cost | 7/10 | 8/10 |
| Customization | 6/10 | 7/10 |
| Ease of Use | 7/10 | 8/10 |
| Integration | 7/10 | 5/10 |
| Scalability | 6/10 | 6/10 |
| Security | 7/10 | 7/10 |
| Support | 5/10 | 6/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | €16/mo Starter | €12/mo Starter |
| Estimated cost for 10 users | Free Free | €139/mo Custom |
| Features | ||
| A/B Testing | Not listed | |
| Competitor Analysis | Not listed | |
| E-commerce Features | Not listed | |
| Email Marketing | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
| Social Media Analytics | Not listed | |
| Social Media Scheduling | Not listed | |
| TikTok Analytics | Not listed | |
| Webinars | Not listed | |
GetResponse vs Iconosquare cost by team size
Iconosquare costs less at 1 user; GetResponse costs less from 5 users.
| Team size | GetResponse | Iconosquare |
|---|---|---|
| 1 user | €16/moStarter | FreeFree |
| 5 users | €54/moMarketer | €139/moCustom |
| 10 users | FreeFree | €139/moCustom |
| 25 users | FreeFree | €139/moCustom |
| 50 users | FreeFree | €139/moCustom |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Which One Should You Choose?
Why choose GetResponse
- Lower estimated cost for 10 users: Free vs €139/mo
- Higher Integration score (7/10 vs 5/10)
Why choose Iconosquare
- Higher Analytics score (9/10 vs 6/10)
- Higher Cost score (8/10 vs 7/10)
- Better fit for agencies (8/10 vs 4/10)
Pros & Cons
GetResponse
Pros
- Every paid plan includes unlimited email sends plus landing pages, forms and popups, so even Starter users can capture leads without a separate tool.
- The Creator plan bundles webinar hosting and a course creator with email, which reviewers rate as good value for creators selling content.
- Segmentation is flexible, with multi-segment targeting and Shopify tag syncing available from the Marketer plan.
- Security basics include custom DKIM on all plans, two-factor authentication and GDPR tools.
Cons
- Prices rise steeply with list size. In EUR, Starter goes from 16 per month at 1,000 contacts to 469 at 100,000, and G2 reviewers often call it expensive.
- Starter allows only one automation workflow, and abandoned cart and segmentation require Marketer or higher.
- Reviewers describe the landing page and form builders as fiddly, and the email editor and automation builder as dated in places.
- Phone support and SMS are reserved for the quote-only Enterprise tier, and some reviewers report slow support and billing disputes.
- Webinar recording storage is limited, at 3 hours on Creator.
Iconosquare
Pros
- Analytics depth is the standout, with drag-and-drop dashboards, 100+ metrics and long Instagram history.
- Automated scheduled reports save agencies and marketers time on monthly client reporting.
- Entry pricing is low, with a free plan and Starter from 9 euros per month billed yearly.
- 14-day trial without a credit card and self-serve cancellation.
- EU-based vendor stating GDPR compliance, with ISO 27001 and EU hosting at group level.
Cons
- Reviewers repeatedly report social accounts disconnecting and occasional failed auto-publishing.
- Metrics sometimes differ from native Instagram or Meta numbers.
- LinkedIn and X analytics are shallower than Instagram and Facebook coverage.
- Only one user until the Scale plan; white-label reports are limited to Custom.
- No native CRM or Google Analytics connector.
Not sold on either?
Why We ViralOur product
Free TikTok analytics for social media teams: see which formats, hooks, and topics get views for any creator or competitor, and turn them into content ideas.
Made by the team behind b stack radar. Shown here because it fits this topic. It is not part of our rankings. How we rank tools
Frequently Asked Questions
Iconosquare scores higher on our Marketing criteria: 7/10 against 6.5/10 for GetResponse. The largest gap is in Analytics: 6/10 for GetResponse and 9/10 for Iconosquare.
GetResponse costs less for 10 users: free on its Free plan, against about €139/mo on its Custom plan for Iconosquare, billed monthly.
Yes, both GetResponse and Iconosquare have a free plan.
Iconosquare is the better fit for agencies: we rate it 8/10 for them, against 4/10 for GetResponse.
