GetResponse vs Klaviyo Comparison
Compare GetResponse vs Klaviyo features, pricing, and more.
Last updated: November 2026
GetResponse
6.5/10
Email marketing and automation platform with landing pages, sales funnels, webinars and course tools, aimed at small businesses, creators and online stores.
Klaviyo
6.9/10
Klaviyo is an email, SMS and customer data platform for ecommerce brands, priced by active profiles and built around store data and automated flows.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 6.5/10 | 6.9/10 |
| Analytics | 6/10 | 9/10 |
| Cost | 7/10 | 4/10 |
| Customization | 6/10 | 8/10 |
| Ease of Use | 7/10 | 6/10 |
| Integration | 7/10 | 9/10 |
| Scalability | 6/10 | 8/10 |
| Security | 7/10 | 7/10 |
| Support | 5/10 | 5/10 |
| Pricing | ||
| Free plan | Yes | Yes |
| Cheapest paid plan | €16/mo Starter | $20/mo Email |
| Estimated cost for 10 users | Free Free | Free Free |
| Features | ||
| Email Marketing | ||
| Landing Pages | ||
| Segmentation | ||
| A/B Testing | Not listed | |
| E-commerce Features | ||
| Webinars | Not listed | |
| SMS Marketing | ||
Which One Should You Choose?
Why choose GetResponse
- Higher Cost score (7/10 vs 4/10)
- Higher Ease of Use score (7/10 vs 6/10)
Why choose Klaviyo
- Higher Analytics score (9/10 vs 6/10)
- Higher Customization score (8/10 vs 6/10)
- Better fit for enterprise (8/10 vs 4/10)
- Better fit for mid-market (9/10 vs 5/10)
Pros & Cons
GetResponse
Pros
- Every paid plan includes unlimited email sends plus landing pages, forms and popups, so even Starter users can capture leads without a separate tool.
- The Creator plan bundles webinar hosting and a course creator with email, which reviewers rate as good value for creators selling content.
- Segmentation is flexible, with multi-segment targeting and Shopify tag syncing available from the Marketer plan.
- Security basics include custom DKIM on all plans, two-factor authentication and GDPR tools.
Cons
- Prices rise steeply with list size. In EUR, Starter goes from 16 per month at 1,000 contacts to 469 at 100,000, and G2 reviewers often call it expensive.
- Starter allows only one automation workflow, and abandoned cart and segmentation require Marketer or higher.
- Reviewers describe the landing page and form builders as fiddly, and the email editor and automation builder as dated in places.
- Phone support and SMS are reserved for the quote-only Enterprise tier, and some reviewers report slow support and billing disputes.
- Webinar recording storage is limited, at 3 hours on Creator.
Klaviyo
Pros
- Deep native integration with Shopify and other stores lets marketers segment on real purchase and browsing data.
- A free plan with 250 profiles and a 20 USD entry plan make it cheap to start.
- Since July 2026, SMS uses dollar-based plans with over 70 tiers, so gaps between plans are smaller and larger plans get lower per-message rates.
- A broad product suite covering reviews, helpdesk, personalization and AI agents can replace several separate tools.
Cons
- Billing by active profiles and uneven tier steps cause cost jumps, for example from 150 USD at 10,000 profiles to 350 USD at 15,000 on the Email plan.
- Many features, such as Reviews, Helpdesk, Personalization and Composer, are separately priced add-ons that raise the total bill.
- Free accounts get email support only for the first 60 days, and reviewers on G2 and Trustpilot report slow or hard-to-reach support.
- New users report a learning curve with segments, event triggers and flow logic.
