Exolyt vs Moosend (2026): Pricing, Features & Verdict
Moosend is our pick, scoring 6.9/10 against 5.7/10 for Exolyt on our Marketing criteria. Its biggest advantage: higher Cost score (9/10 vs 4/10). Only Exolyt has a free plan.
Last updated: November 2026
Exolyt
5.7/10
Exolyt is a TikTok analytics and social listening platform that brands, agencies and researchers use to track accounts, hashtags, sounds, influencers and sentiment.
Moosend
6.9/10
Email marketing and automation platform with a drag-and-drop builder, workflows, landing pages and forms, priced by contact count for small and mid-sized businesses.
Feature-by-Feature Comparison
| Feature | | |
|---|---|---|
| Scores | ||
| Overall Rating | 5.7/10 | 6.9/10 |
| Scalability | 6/10 | 6/10 |
| Ease of Use | 7/10 | 8/10 |
| Customization | 5/10 | 6/10 |
| Security | 7/10 | 6/10 |
| Support | 7/10 | 6/10 |
| Cost | 4/10 | 9/10 |
| Integration | 4/10 | 6/10 |
| Analytics | 8/10 | 7/10 |
| Pricing | ||
| Free plan | Yes | No |
| Cheapest paid plan | SEK 2,800/mo Essentials | $9/mo Pro |
| Estimated cost for 10 users | Free Basic | Contact for pricing |
| Features | ||
| Email Marketing | ||
| A/B Testing | Not listed | |
| Competitor Analysis | Not listed | |
| E-commerce Features | Not listed | |
| Landing Pages | Not listed | |
| Segmentation | Not listed | |
| SMS Marketing | Not listed | |
| Social Media Analytics | Not listed | |
| Social Media Scheduling | Not listed | |
| TikTok Analytics | Not listed | |
Exolyt vs Moosend cost by team size
| Team size | Exolyt | Moosend |
|---|---|---|
| 1 user | FreeBasic | $9/moPro |
| 5 users | FreeBasic | $9/moPro |
| 10 users | FreeBasic | Contact for pricing |
| 25 users | Contact for pricing | Contact for pricing |
| 50 users | Contact for pricing | Contact for pricing |
The plan that fits each team size, billed monthly, before add-ons and usage charges. Each cost opens that tool's pricing calculator for the team size.
Who Exolyt and Moosend suit
Exolyt fits agencies better; Moosend fits small business better.
| Audience | Exolyt | Moosend |
|---|---|---|
| Small Business | 4/10Paid plans start at about SEK 2,300 per month, which is high for small budgets. | 9/10Pro starts at a low per-account price for 500 contacts and includes automation, landing pages and forms. |
| Agencies | 8/10Exolyt names agencies as a core user, and campaign tracking across up to 300 accounts suits teams managing several clients. | 4/10The low per-account price suits agencies, but Pro is capped at 5 users and extra team members need a custom plan. |
| Marketing Teams | 7/10It supports competitor benchmarking, influencer marketing and market research on TikTok. | 7/10Pro includes five team members, and Moosend+ sells extra seats, workflow automation and A/B testing. |
| Content Creators | 5/10The free plan helps creators, but paid tiers are priced for businesses. | Not rated |
| E-commerce | Not rated | 8/10It has abandoned-cart and repeat-purchase recipes and product recommendations. |
| Enterprise | Not rated | 4/10An Enterprise tier with an SLA, SSO and an account manager exists, but integrations and support hours are limited compared with enterprise suites. |
| Freelancers | Not rated | 6/10Pricing is per account from 9 USD per month. |
| Mid-Market | Not rated | 6/10Contact tiers go up to one million, but transactional email, dedicated IPs and SSO require custom-priced plans. |
| Nonprofits | Not rated | 8/10Nonprofits get an extra 25% off on top of the annual discount. |
| Social Media Teams | 8/10It gives TikTok-focused social teams deep account, hashtag, sound and sentiment analytics. | Not rated |
| Startups | Not rated | 8/10A 30-day trial with no credit card and contact-based pricing keep early costs low. |
Which One Should You Choose?
Why choose Exolyt
- Has a free plan (Moosend does not)
- Higher Security score (7/10 vs 6/10)
- Higher Support score (7/10 vs 6/10)
- Better fit for agencies (8/10 vs 4/10)
Why choose Moosend
- Higher Cost score (9/10 vs 4/10)
- Higher Integration score (6/10 vs 4/10)
- Better fit for small business (9/10 vs 4/10)
- Includes Email Marketing, which Exolyt lacks
Pros & Cons
Exolyt
Pros
- Analyzes TikTok in depth across accounts, hashtags, sounds and influencer campaigns, with sentiment analysis of comments.
- Every plan includes 10 team members at no extra cost, rather than charging per seat.
- A free tier and a trial without a credit card let buyers test the product before paying.
- Monthly plans have no minimum term and can be cancelled at any time.
- The vendor cites ISO certification, independently audited encrypted storage and a public trust center.
Cons
- It covers TikTok only, so cross-platform reporting needs another tool.
- It has no post scheduling or publishing features.
- Advanced features cost thousands of SEK per month, which a G2 reviewer described as enterprise-level pricing.
- Metrics depend on TikTok's data access, which can change over time.
- There are few independent user reviews, and the G2 rating rests on only about six reviews.
Moosend
Pros
- Entry price is low: Pro was reported at 9 USD per month for 500 contacts, and annual billing takes 20% off.
- Prebuilt automation recipes include abandoned cart, repeat purchase and loyalty flows driven by website tracking.
- A/B campaigns can test subject line, content or sender, then send the winner to the rest of the list automatically.
- Nonprofits get an extra 25% off on top of the annual discount.
- Capterra reviewers rate it highly overall and often praise the support team.
Cons
- Transactional email, dedicated IPs and SSO are not in Pro and need a custom-priced plan.
- Support is 24/5 email and live chat. The Enterprise tier adds priority support, but there is no 24/7 coverage.
- About 80 native integrations, so less common tools need Zapier or similar connectors.
- Reviewers find the template range limited and the landing pages fairly basic.
- Prices are only in US dollars, and there is no permanent free plan, only a 30-day trial.
Not sold on either?
Why We ViralOur product
Free TikTok analytics for social media teams: see which formats, hooks, and topics get views for any creator or competitor, and turn them into content ideas.
Made by the team behind b stack radar. Shown here because it fits this topic. It is not part of our rankings. How we rank tools
Frequently Asked Questions
Moosend scores higher on our Marketing criteria: 6.9/10 against 5.7/10 for Exolyt. The largest gap is in Cost: 4/10 for Exolyt and 9/10 for Moosend.
Exolyt has a free plan; Moosend does not list one.
Moosend is the better fit for small business: we rate it 9/10 for them, against 4/10 for Exolyt.
Moosend has Email Marketing, which Exolyt lacks.
